Before You Buy Mailing Lists
What You Should Do Before You – Buy Mailing Lists
The measure ability of direct marketing is such an important element of this business that the word testing is commonly used. Good lists are the lifeblood of successful direct mail.
Everyone compiles a list
I’ve got a little list, can be said by everyone because everyone of us compiles lists of friends in Facebook, Twitter or your Outlook contact lists as well of lists of favorite songs, cell phone numbers and books.
Prospecting for new customers is a science as far as selection is concerned and measurement of response is absolutely essential because this is a field unique among all fields in marketing.
The difference between success and failure can be something as small as a fraction in 1% of a 100,000 mail or email blast mailing. Prospecting in direct mail and email comes down to large differences in small numbers 1/1o of 1% in relation to a 100% whole.
The universe for email and mailing lists are hundreds of millions for consumers in the US only verses millions for business to business lists.
Why Test?
- To determine which activities will produce more profit
- To determine which activities will produce less profit
There is never and end to testing in direct marketing since everything is always changing. Much of direct mail testing relates to prospecting for new customers and there are some basic ways to improve response when testing
- Increase response per thousand
- Increase average sale
- Increase order margin
- Decrease credit loss
- Decrease the cost to mail
- Decrease the cost for fulfillment
The rules to consider when planning a mail campaign:
- Always split every mailing that is meaningful to you, test a group of new lists by demographic data
- Only test one element at a time in a series of experiments like one offer is made to one list
- Concentrate tests first on markets (lists) and then offers
- Do not set a price for the market – the price is the single most important element in the offer let the market decide on price by testing
- In split testing test prices both high and low where you think the market will determine the right price for you.
- Always remember it is better to send a poor mailing to a good list than a good mailing to a poor list.
Most of these direct marketing techniques have been tested and perfected over the last 100 years and they will guarantee you success in your direct email online or direct mail offline.
Click Here> When purchasing list it is best to put the price aside and base your selection on quality or past response rates.
Search by type of business, SIC Code, number of employees, sales volume, executive title and other great selections.
How Direct Marketing Lists Reach The Market
Direct Marketing List
Direct mail is a means of promotion through one-on-one relationships to induce from the individual recipient either directly through on-line with e-mails lists or offline through direct mail marketing lists.
Lists both e-mail and direct mail come on the market through three main channels: Companies and individuals whose major activity is the list business:
- List brokers
- List
- List managers
- Marketing consultants (like me)
Companies whose major activity is chiefly mail order like publishers on the Web and offline through printed magazine, newsletter and data processing services that provide direct marketing services.
Printed source materials local, state and federal governments and publishers both online and off.
There are six major types of lists available through the three main channels:
- Registered lists
- Printed sources
- Sources and online sources
- Originally researched lists
- Occupant lists
- Mail or email responsive lists
- Compilations
Lets take a closer look at each of the six types. (in order of least targeted, updated and cleaned to most)
Registration lists
Telephone directories are compiled consumer mass lists with over a 100 million land-line an cell phone listed phone numbers listed in the US alone. The phone that are missing are the upper income or consumers opting out of public listed phone numbers.
City directories
For over 3,000 cities and towns across the US local person to person canvas is made of each household which results in a city directory. These directories are canvassed and printed by direct marketing directory companies like R. L. Polk company.
Drivers licenses
Is the source one of the largest list, drivers licenses rather than one address and name per family you may have several registered vehicles per household. The total list of registered drivers is well over 200,000,000 in the US alone. You can select by name, gender and exact birth date great for segmenting demographics
Voters Registration
A source that is a little better than drivers licenses is voter registration, this provides the names of voters that don’t drive another lists within a list would party affiliation of voter.
Printed sources
Are considered better as far as more targeted and includes small niches and lifestyles like Rolling Stone or Sailing magazines. The publishers provide readership demographics of their readers and these circulation numbers are audited by advertising bureaus. They can provide great details about their readers like sweepstakes entrants, gift subscribers.
Researched lists
The two major compilers are school data college level and hospitals Dun @ Bradstreet and Standard and Poors use to individually queries they make over 20,000 calls to school districts each year.
Occupant lists
In addition to the names and lists. local compilers, now band together to provide close to national average and provide complete area lists of households that can be addressed to each resident or occupant.
Click Here> When purchasing list it is best to put the price aside and base your selection on quality or past response rates.
Search by type of business, SIC Code, number of employees, sales volume, executive title and other great selections.
Review your count.
Place your order – your list will be delivered instantly! 100% Guaranteed or your money back with 210 Million Consumers and 14 Million Business coast to coast
Direct Mail Mailing List
The Response Rates of Personalized Cross-Media – Billions of email messages are received every year from direct mail, email, and other media, and the open conversion rates for direct . Customers—both potential and current—have become very fast at perceiving whether these messages are meaningful or relevant to them. Small business owners therefore need to use methods that quickly indicate relevant content in their messages, in order to capture those customers’ interest.
Direct Mail Mailing Lists
Well-designed and well-executed personalized marketing campaigns can have the ability to outpace the competition. Sounds convincing…but given the realities that define today’s tight economy, marketers need more than words that claim success.
In December 2008, the Direct Marketing Association emailed a survey to its members asking for an annual update of their practices and general experiences with direct marketing.
- The goal of more than half of the marketers was to generate an order
- The telephone was the most productive tool to produce the highest response rate of over 4%
- Direct mail in-house list produce the highest response of about 4% with outside prospect lists producing less than 2%
Most direct marketers have a pretty good profile of who there customers are any they track these profiles with their databases or with direct mail survey by phone when they order online. Most marketers had experienced, at a minimum, better response rates with their personalized campaigns than their other programs.
Most marketers actively managing their marketing efforts through cross-media personalization, with the goal of leveraging information toward greater ROI and customer retention In 2010, nearly twice that number of companies expected to allocate 15 percent or more to personalized campaigns.
Most marketers know instinctively that personalization can increase response rates for direct mail. But there are very few concrete examples available that can tell a marketer how big the increase will be.
Email Lists For Sale
Email lists cultivated internally through opt-in online Website marketing will produce the best response rates since they found your Website through keywords typed into the search engines and converted through a free download or newsletter that is in the niche that they subscribed too.
MegaMeeting can be tried for free, and offers secure conferencing around the clock and around the world. However, to use MegaMeeting in the long term, you will need to pay. Long term contracts are not required, however, so you can quit any time you choose.
Key Features
– Video conferencing with both text chat and VoIP audio
– Unlimited conferencing around the world and at all hours
– Meetings based wholly through your browser
– Compatible with all operating systems
– Up to sixteen participants
– Offers secure conferencing
– Send invitations through email and connect directly
– No long term contracts or hidden fees
– Technical support available around the clock
– Share applications, screens and desktops, as well as computers
Meet, Share, Collaborate – Try MegaMeeting.comVideo & Web Conferencing Now!
FREE eBook “Boost Sales With Lists”
