The Money Is In The List
Close List Selection and Analysis
Is the first step to ensuring a successful direct response program both online and off.
The money is in the list and in this sense the internet has not changed this fact. Today, it is much less expensive to collect and test different offers with the speed of the Internet. This is the same way publishers have sold magazine subscriptions and books since the beginning of the century.
The only difference today is that the Internet has made it much faster and cheaper to compile permission based opt-in lists online.
Even a great product at a reduced price would be useless if it is presented to the wrong prospects. You must target your prospect to generate traffic for your product by Web site or mail.
Most lists fall into two categories compiled lists or direct response lists. Compiled lists are phone directories annual membership rosters, and manufacturing directories.
Response lists are just as they imply they have responded and purchased a targeted product or service recently, because of this fact they are most likely to purchase a similar item again.
Response lists are common for magazine subscriptions or lists of prospects that have purchased life insurance or indexed annuities recently.
Standard Rates and Data Services (SRDS) are directories of response lists. They will include quantities and descriptions of each list for sale.
Direct Marketing Strategy:
The offer is often referred to as the deal.
This is what people get for there money. Whether you’re planning a direct marketing strategy, evaluating a campaign or writing an ad much of the work revolves around three important elements. The offer the list and the creative and these elements work together or separately to make your direct marketing promotion work.
The offer is the product or service being sold and includes any warranties, guarantees, features, and price and credit terms. The offer could also be the actions someone needs to take to place an order like a shopping cart or form on a Web site or reply card in a bulk mailing.
Offers separate general advertising from direct response. General advertising often excludes the critical information that should always be included in direct response advertising.
Direct response puts all the necessary information together in an offer and tells the reader exactly how to respond. People expect offers in direct response advertising. You must give the prospective customer a reason to respond like limited offer or special bonus, since the purchase is impulsive in nature.
The offer is often referred to as the deal. This is what people get for there money. Whether you’re planning a direct marketing strategy, evaluating a campaign or writing an ad much of the work revolves around three important elements. The offer the list and the creative and these elements work together or separately to make your direct marketing promotion work.
The offer is the product or service being sold and includes any warranties, guarantees, features, and price and credit terms. The offer could also be the actions someone needs to take to place an order like.Who’s the leader in your market?
The Interactive Book of Lists is the #1 source for fresh content and unique insights on Leading Companies in local markets. Learn how you can elevate your sales prospecting, business research and marketing to the next level. Your marketing plan SWOT analysis will define your unique selling proposition and your competitors unmet customer needs, gaps and weaknesses. This will be your source to analyze weaknesses with a strategic plan that will gain market share with a unique competitive advantage.
The data sheet and a free 30 day trail:
.6 million registered users
9.1 million unique visitors per month
61.1% Male
38.9% Female
Median age: 47
College educated: 87%
Average HHI: $92,780
User portfolio value average: $500,000+
Over the past 30 days:
49% influence purchasing decisions at their company
63% are in top or middle management
83% read business news online
80% shopped online
74% made a purchase online
*Source for “over the past 30 days”: Nielsen @Plan, Spring ’09
The Interactive Book of Lists is a digital, searchable compilation of the print edition of the Book of Lists; a powerful regionalized business intelligence tool that outlines companies who are leaders in their categories of business.
bizjournals is the online media division of American City Business Journals. It operates the Web sites for each of the company’s 40 print business journals and separate online only site with local business news and information for Los Angeles.
bizjournals’ 3.6 million registered users rely on the site for updated news and information on their local communities.
View the Interactive Book of Lists tutorial video
* Gain insight on your competition by accessing the Interactive Book of Lists’ enhanced Company Profiles. Access fresh company data, contact information and news UPDATED 24/7 by our professional research team.
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