Papa John’s Markets Using e-Mail List and Social Media
The pizza chain Papa John’s
is encouraging it’s customers to create a new pizza from it’s menu.
The promotion name is Papa’s Specialty Pizza Challenge
and Papa John’s is e-mailing its customer database using banner ads, TV ads and Facebook page to promote the promotion.
They had a Facebook app developer in house to work on the social networking application.
The pizza giants objective was to draw attention to it’s better ingredients, better pizza brand positioning. They wanted to do something that was authentic and engaging and to give customers a reason to learn more about the ingredients.
Consumers can enter the contest on facebook.com/papajohns and entrants must share the recipe and name and tell about the company in 250 words or less and what makes their pizza special.
Papa John’s will feature all entrants on their Facebook page and judges will consider each items name, recipe and story when picking the semifinals. The company’s goal is to both customer acquisition and retention.
Pizza business is very competitive…
with every body actively engaged in marketing and talking about their products so they can reinforce loyalty from existing customers while encouraging new customers to stay with you.
Papa John’d founder, John Schnatter and CEO will test different recipes at the headquarters in Louisville and give three finalists a $1000 marketing budget to drive sales to their recipes.
Until next time, here is to your continued success!
.
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About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.
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