How To Purchase E-mail Lists

November 29, 2010 by
Filed under: Email Lists 

Some business people think of this idea when they think of purchasing e-mail lists.

You’ll then import the addresses into your email marketing software… and blast them with a special offer email. Sales will come pouring in!

Great idea?

Wrong… this is not the way a professional would ever manage a direct mail campaign unless they would like to have a hundreds of angry prospects complain and even have a lawsuit pressed against their company.

Here are 3 reasons why you shouldn’t buy an email list:

1. The email list won’t be any good.Too many bounce backs and non-delivery since the list must be updated on a regular basis That means the list will be of poor quality and filled with people who won’t respond to your offer (sorry!)

2. Your email marketing company will shut off your service. No reputable email service provider will mail to a list of purchased (third party) email addresses. Why not? Because they’ve learned from painful experience that these lists contain so many bad addresses that it’ll get them blacklisted (their mail won’t get delivered). Instead, they’ll refuse to do business with you. Don’t believe me? Read the terms of service of the company you’re using to send emails.

3. You may be breaking the law. Each email address on that list needs to represent someone that gave permission (opted-in) to receive an email from you. Otherwise, you’re spamming them. Did you know that? It doesn’t matter what the list broker assured you. You’re the one on the hook if you’re breaking the law.

Read about CAN-SPAM if you’re not sure what we’re talking about.

Instead, consider renting an email list. The most responsive and most expensive lists are magazine response lists to targeted niches.

Have a good idea which online publishers reach your target audience? (If not, our free service Leadtail can help). Guess what… many will have an email list you can rent.

You can pay publishers to send emails to their high quality lists on your behalf or buy advertising within emails that they deliver to their customers and prospects (e.g., email newsletters). You’ll get the added bonus that they implicitly endorse your offer… since it’s going to their own list!:

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

Direct Marketing Email Lists

Hoover’s Business Information has provided direct marketing campaigns with e-mail and mailing lists for over 30 years. With only the cleanest and most up-to-date data, Business Information at Hoover’s direct marketing resources can make all the difference in the success of your campaign.

Online Mailing Lists

More Articles on Purchasing E-mail Lists

  • Buying email lists | Cheaper than email list rental? | email … – Whatever you do, never, ever, purchase email lists. There is a way to prospect for new business by email if that is what you want to do, but you do not want to buy an email list. It may seem a good idea at the time to purchase an email …
  • Email Marketing Exposed – With new technology and innovative new features appearing each and every single day, there are many cases in which a company can purchase email lists of individuals who are interested in the products that they are advertising. …
  • Purchase Email Lists – The success of your direct marketing campaign depends entirely upon who you purchase email lists from. Mailing lists, whether it be postal or email applications, are the heart of every successful marketing campaign. …
Copy the code below to your web site.


Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!