Finding Email Address Lists

November 6, 2010 by
Filed under: Email Lists 

Email Lists Management

The essential elements should be part of your bulk email marketing campaigns. These procedures are fundamental to the success of any email marketing campaign.

•Don’t send unsolicited

email this could be mistaken for spam and they hurt your brand image & reputation. You should collect email addresses legally through your website and send email with the recipients’ consent.

•You should clean your email address list by removing duplicate, expired, invalid and incorrect email addresses. HTML emails having pictures, colors and links look different in different email clients. Test them well before sending them out.

It is a good practice to respect recipients’ privacy. You should also avoid legal and ethical problems with bulk email marketing. Do not sell or trade lists without disclosing this information to your customer base.

You should provide links in your email messages to manage contacts, information and unsubscription process of your email readers.

•Test different variables within bulk email marketing campaigns to know which is working effectively. Hoover’s Business Information has provided direct marketing campaigns with e-mail and mailing lists for over 30 years. With only the cleanest and most up-to-date data, Business Information at Hoover’sdirect marketing resources can make all the difference in the success of your campaign.

Segmenting Lists•

You should make segments of your email list to focus on specific areas for better results. under 30 versus 55 and older see how they respond to offers and channels.

•You should select a proper design and format for your email message. Improper design and format may reduce the efficacy of your campaign exponentially. Your readers will move on to other brands and service providers.

•You should deliver value through your message by providing relevant information from credible sources.

Think Growth•

It is a good strategy to grow your email list but the quality of your email contact list is more important than its size so focus on getting quality leads.

Each year you should plan an email strategy and state your goals and objectives and what you hope to achieve. What has worked well for you in the past becomes your control and you test this against something new.

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You should have complete knowledge of email marketing laws, rules and regulations to avoid breaking the law.

Email address links for further reading

  • Mailing List for Your Business – You can start by building an email address list of visitors to your affiliate website. An email list is essential if you want to be able to contact your website visitors after they have left your site, and you’ve only got one chance to …
  • Using Your free email address list to It’s Full Potential – by MikeBlogs. Using Your free email address list to It’s Full Potential. The power of accumulating an e mail address is incredible. As I pointed out in a preceding post, you can anticipate among one and 10 percent of website visitors to …
  • Email Marketing Checklist: Steps To Take For Successful Email … – Do you have a process to clean up your email address list, including bounces and unsubscribes? Have you personalised the message? Have you identified yourself fully in your message, including complete contact details? …

How to Build Your Own Email Address Lists

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