Building Your “E-mail List” With Online Surveys?

May 7, 2010 by Tim
Filed under: Email Lists

This is a great way to build your list….

and qualify potential prospects for cross-sell or up-sell opportunities.
Your survey could be used on your own website, as well as on external
websites or blogs.

1. It’s important to pick a question or topic that is timely, something that is in current events and that most relevant to your target market … perhaps even slightly controversial. Now, develop your headline.

The headline

Should provoke thought and prompt response.

2. Think of your answer choices. You can certainly do a simple yes/no question, diversify options that makes the prospect think and involves them in the question.

It’s also helpful to include an “other comments” box. You’ll be surprised at how many people want to give you their two cents—this element really makes the poll participatory.

3. Make sure you let prospects know that you will not sell or rent their e-mail names. Can-spam laws and you want to clarify that their e-mail addresses will not be compromised.

You should also advise prospects that…

by taking the poll, they will be opted in to your free coupons or offers which they can opt out of at any time, and that they will be notified via e-mail of the poll results.

Offer them a free download or e-book…

Target market niche, bonus report or article—with relevant
subject matter related to the poll—as a token of appreciation for taking the poll.

Follow-up with some loyalty e-mails

4. think of a good picture or illustration that drives traffic and complements your headline. Something visually powerful.

5. Have a clear call to action in your creative, for example “take action now.” Get people excited about the poll they are about to take. Your creative can be a dedicated e-mail.

Some formats may work better than others, so test them all in low-cost platforms like targeted blogs

6. Make sure your poll runs on websites/blogs that fit the subject matter of the poll. Make everything relevant.

Finally, make sure you have a good reporting system to capture the e-mails and segment by promotional effort and website where the ad appeared (for analysis).

Until next time, here is to your continued success!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>

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