Better E-mail Marketing Campaigns

May 11, 2010 by Tim
Filed under: Email Lists

Here are some tips to help your e-mail marketing

Campaigns deliver the best results. When using E-mail third party service providers like (Aweber or iContact).

Be creative.

Many E-mail service providers offer lots of templates for you to choose from. Using templates as an e-mail marketer can make your life easier, but is that the best way to get results?

Test a variety of e-mail templates to see which works best for your niche and market.

Discover what your unique selling proposition is..

Finding out what is unique and how you are different from the competition.

Generic does not work for most companies, since today lowest price will drive sales unless you can prove to your customers that you are unique.

Finding a template that matches your company’s look and feel could be challenging.

Find a design that helps make your messages distinctive.

Writing well is important, but what about the actual message? What you say is more important than how the message is delivered.

Overlooked by most email service providers is the requirement that in order for messages to be read, there has to be something compelling to read.

Studies show that people scan the content in e-mails looking for items they like.

Professional writers are trained and experienced in creating interesting communications that catch the reader’s attention within a concise and readable format.

Outsourcing your writing

To someone more capable would free more time for you to focus on more important things.

But the goal of marketing is to create top-of-mind awareness through persistence and consistency.

Sending single, one-off messages rarely works; further, this takes time and Look at your metrics carefully.

Many email service providers want to bolster their results by fiddling with their statistics to make results seem better than they really are.

The most common practice is how they measure opens, clicks and opt-outs. ESPs typically present “open” statistics as a percentage of the total e-mail sent, which is the way it should be.

However, click-through rates are often presented as a percentage of opens, not a percentage of all e-mails broadcast.

For opt-out rates, it’s often back to the larger total of e-mails sent.

Make sure to obtain metrics that are meaningful and useful. Otherwise, you’ll get a false impression of the effectiveness of an e-mail campaign.

Find the best e-mail service provider fit for your particular niche e-mail service provider . Competition in the ESP space is intense, and there are a lot of choices.

Before selecting an ESP, make a list of your e-mail marketing requirements.

Until next time, here is to your continued success!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>

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