Direct Mailing Lists “Secrets”

January 5, 2011 by
Filed under: Direct Marketing Lists 

Direct marketing with mailing lists is not as difficult as it seems.

Test, track plan and count your profits. Let’s break down some of the details in some of my most powerful direct marketing tips.

Make sure you know your analytics… Figure how much income and units you need to sell in order to break even with an Excel spreadsheet. Expenses less revenue will equal return on investment.

Money matters first, the percentage rate follows. Our goal is to make money, not watch out for percentage rates. The standard is 1%. Say if we get a .5% but still make money, are we going to quit?

Next, you’re going to want to key code just about everything you can. This is you determine what works and what doesn’t work.

Postcards are essential and should be included in your 2011 marketing plan

Be sure to include 1800Postcards.com in your printing quote since you will be getting experience, quality and convenience. When it comes to providing outstanding digital quality!

This way you can track what works, what doesn’t and in the long run will help you produce a better converting direct mail campaign. You’re also going to want to test everything. The copy, the design of the package, the offer itself, the pricing and the time you mail out. This is where they key codes will help since they will be tracking everything for you.

Be an informed list buyer. Lists are typically used for one time, as they belong to the list owner. However, once they reply to your offer, they’re yours. You’re going to have to be flexible.

The list owners also require a sample of your offer, even just a rough sample to give them a heads up of what you’re going to be mailing to their list. Other things to keep in mind when dealing with lists, is the time. Sometimes lists get delivered in 24 hours, sometimes a week or two. Most list companies have a minimum of 5000 names. And almost always a prepayment is required. So keep all those things in mind when dealing with list brokers and list owners.

Start building your own mailing list. For more helpful Postcard ideas visit

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One Comment on Direct Mailing Lists “Secrets”

  1. medical billing on Sun, 23rd Jan 2011 11:58 pm

    2. This is such a great resource that you are providing and you give it away for free. I enjoy seeing websites that understand the value of providing a prime resource for free. I truly loved reading your post. Thanks!

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