Finding Your Unique Selling Proposition – Direct Marketing Strategy

January 28, 2010 by Tim
Filed under: Direct Marketing Strategy

How to set yourself a part from the 1000 other Websites selling the same widget

What does Wal Mart, Domino’s and Lenscrafters all have in common that sets them apart from their competition?

A Unique Selling Proposition

Wal Mart is always the lowest price, Domino’s is 30 minutes or its free and LensCrafters glasses in about an hour. Because they were the first to discover they own the proposition. Their position may not always be true but people believe it and they all raised the bar for their competition and now the competition must meet customers high expectations of their position.

Why should your customer buy from you?

With the USP, it’s good to go in and help the person to clarify what

their selling position is or the proposition is, but the integration is where

it becomes the powerful tool. Is it not?

With the unique selling proposition (USP) it will help the cusomer to clarify what your selling position is or the proposition is, but the integration is where it becomes the powerful tool. Integration into the headline of your Website and customer emails.

Making product innovation and things like that are unique for your product or service, it’s hard to do. you must find the ability to differentiate your product. It might be in the service area. It might be a guarantee.

You should brainstorm with the company founder or company staff this is your focus group with the owner and the staff. This is your questionnaire that you can use in determining a USP the company USP.

So, you might conduct a focus groups. Get their perspective of what the USP is. Try to get the perspectives from owners, sales, production, operations, accounting – all departments if you can. Ask the question, “Why dopeople do business with you?” Then, you see USP form there for the owner and the staff.

These are questions that help you solicit answers about a USP see how we’ve taken it and broken

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Learn more about Marketing Plan Pro. Palo Alto and Marketing Plan Pro Software is one of the few American, award winning developers left and they offer free sample downloads and a 90 day money back guarantee. it down to something quantified or specific. Like my selection, we had 49 coats, 39 more than any other store in the area. If you are a retailer selling only womens coats.

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