Effective Postcard Mailing

October 22, 2010 by Tim
Filed under: B2B List

Why Are Postcard Mailings Effective

For small business it’s low cost advertising, it is simple, and it is proven to be the best method to reach out to your target market Information at Hoover’s

The following are steps to help you in the process:

Start with the Right Mailing List – To get best response, you need to make sure that your postcards will be sent to the right group of people.

Of course, this can only be achieved if you’re using an updated and appropriate market listing. If you don’t have your own listing, you can purchase one from a reliable marketing list broker.

Or you can expand or build-up your own listing by offering an opt-in list from your site. You can also test a 100 business to business local companies by phone or mail for Business Information at Hoover’s

Be Personal

Postcard advertising is considered to be a subtle way of promoting a business and this contributes greatly to the fact that people respond to it more than they do with other advertising methods.

Write your message in a personal style so that it doesn’t sound too formal.

You can get over 1800 at 1800Postcards formats and ideas here for free

Remember this is a test and may take several touches to close the sale

Do not try to make a sale from the postcard you send.

In order to convince a prospect to buy, he/she needs to know all the

important information about your products or services.

Because postcards have a limited space, it would be difficult to stress all the benefits that you can give your customers. This is why postcards are best use for inviting inquiries such as a phone call or a visit to your shop or website.

Get Their Attention

With something related to their preferences that you collected. It’s important to create a message that will grab your recipient’s attention instantly.

If you fail to do this in the first few seconds, you may not get the best results that you expect. Based on reserach their birthday or favorite color

Choose First Class Mailing

But at the….. discounted postcard rate. First Class postage may cost a bit more than ordinary mailing but it has a number of advantages such as the Return to Sender option so you can be sure that your postcards will reach the intended recipients.

Send on Tuesdays or Wednesday

Schedule mailing so that your postcards will arrive on a Tuesday or Wednesday when there is less volume of mails delivered to consumers. This will give your postcards a better chance at getting read.

Be sure to check out these free direct marketing resources:

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