Prospect or Grow Existing Lists

September 6, 2010 by Tim
Filed under: Direct Marketing Leads

Do you have a marketing plan strategy

for building your lists?

If your thinking about generating more income for your business than you better have a good plan for building your mailing lists.

Define your marketing plan objectives like are you trying to build your active customer base with high quality as far as prospects with money with an immediate need for your product or service.

What are the best channels for completing your objectives by email, direct mail or mobile phone or telephone marketing platform.

Profile your current customer base you can append with major business to business databases and look for the best profiles are far as segments or age groups that purchase the most with frequent high dollar volumes.

If you can combine channels you can double your conversion rates. For example mail or e-mail and follow-up with a telephone call with an appealing offer. Improve your return on investment by negotiating multi-list volume use.

Offer a deal that will create urgency to increase response rates. Build your list through lead generation. Do you have a library of well written products that appeal to your target group?

Build back links to strategic product pages on your Website to informational white papers with hyperlinks pointing to your website.

Find Websites that are generating more traffic than yours and exchange articles. Build landing pages with white papers that can be downloaded from your Website and collect prospective data for promotional reasons.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About The Author

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.

Link to this page