Marketing Mobile Applications to Insurance
Traditional insurance and financial service companies
like Nationwide are using direct response marketing methods because they are measurable and because they work.
The New Marketing World
of iPhone applications and with Nationwide being the first insurance company to introduce a mobile application. The company followed it’s success by launching a second mobile application.
This new service is designed to help consumers in the market for a new car and the application is downloaded from your iPhone.
Targeted Campaigns…
by cloning your best customers with your marketing efforts is the key to the success of this marketing program. You first develop a test plan and develop a projected return on investment plan.
The iPhone application was downloaded by 85,000 users back in 2009. Nationwide attributes it’s success with this by adding features like allowing users to immediately send photo’s of their damaged cars along with the claims form.
Nationwide actually seen hundreds of sales of new policies coming through the applications. As more people became aware and took a look at the applications they were able to utilize a unique phone number to begin tracking new policy sales.
You need to grasp the concept that consumers spend a great deal of time researching car purchases and seek out unbiased sources of information before going the dealership.
Nationwide also included online and mobile display ads before adding TV advertising to the mix. Iphone users are very comfortable and prefer using apps.
The best way to use them to use the apps is through targeted campaigns and combining with Facebook and other social media.
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About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.
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