National Direct Mail Boost

June 4, 2010 by Tim
Filed under: Direct Marketing Mailing

Direct mail volume increased 16% year-over-year in the first quarter of 2010 to 6.1 billion pieces.

The insurance and credit card industries were the strongest direct mail performers of this growth. The volume of credit card-related direct mail increased 36% year-over-year, reaching 1.2 billion pieces in the first quarter.

Insurance mail grew 8% from the prior year, reaching 2.6 billion pieces.

This is a pretty big comeback in comparison to last year.

The mix of consumer-facing direct mail has changed considerably from a year ago, with insurance-related mailings leading the pack with 43% of all volume.

Insurance is the biggest sector and outmails everything A year ago, credit cards were No. 1, then insurance, mortgages and loans.

For the rest of 2010, looks like a good year for a comeback for direct mail with credit card and mortgage companies leading the way.

The future looks bright for credit cards in particular, because there have been a few companies, Chase and Capital One, driving the growth.

Because of new credit card regulations bu the Obama administration some are still holding back.
Until next time, here is to your continued success!

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About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List.

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