Mobile Marketing

December 24, 2011 by
Filed under: Marketing Strategy 

Mobile marketing has benefits, but is new and growing faster than any other type of direct marketing.

Despite the growth in the use of smartphones and tablets, most businesses are still missing the mark with mobile marketing. They lack an understanding on the intensive planning, costs and complexity requirements.

See more on mobile marketing here

Marketers don’t know whether they should invest in a mobile website or mobile app, or how to use text messages or QR codes. While larger companies can afford to test-drive several tactics to see what sticks, 2011 remained slow on the mobile front for the majority of marketers.

But fear not, mass adoption still awaits.

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2 Comments on Mobile Marketing

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  1. The Kenwood radio earpiece is no exception on Fri, 1st Jan 2016 2:44 pm
  2. Excellent piece, i did read it twice so sorry for this, i’ve
    passed it on to my friends, so hopefully they will get pleasure
    from it as well.

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