Integration Of Your Unique Selling Proposition – Marketing Strategy

January 30, 2010 by Tim
Filed under: Marketing Strategy

This is the compelling reason why someone should do business with you!

This is what sets your company apart, what makes your company unique from all of the competition, and it’s so important because there are so many different kinds of businesses/Websites selling the exact same product or service.

You need to discover something that will differentiate your business from your competition. The reason you do this is because your customers may not perceive a reason that’s different to do business with you.

In Today’s Economy…

they’re only going to shop price, and they’re only going to go to the lowest price seller, and they’re only going to watch for the ads that give them the lowest price.

The business owner and his staff need to get their perspective of the Unique Selling Proposition, develop marketing systems to get the message out to your customer or prospective customer on the phone or sales floor, marketing pieces, Website and email or a report that will articulate what your USP maybe.

The next thing you do is call some of your customers on the phone after pulling their phone numbers off your customer list, survey customers, and get the customers’ perspective of what it is they like about your company and why because they’re shopping for some reason.

They’re coming to the store/Website for some reason, and you want to know what it is. They may be going to another store/Website as well, and we want to know that. They shop with you rather than the competition.

The second thing we did was make sure that message gets integrated into all of their marketing.

If your a retailer it starts first with the sales people on the floor. So, we did some training to make sure we got scripting into their sales presentations. So, when people come into the store, the first thing that they’re telling your customer is why they’re shopping there at the store.

For a retailer with a huge selection and high quality this could be your USP we have the largest selection of these higher end, better quality, clothing lines.

Integrate USP into your marketing message

Integrating the USP into the current selling and marketing processes. That’s where this was because the phone ringing was his current process. So, we got somebody to answer that phone, integrate and give the scripting of USP over the phone, and he started to close more of his yellow page calls.

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