Direct Marketing Ideas

January 12, 2010 by
Filed under: Marketing Strategy 

Implementing and testing

New ideas into your professional sales process can increase your marketing assets exponentially.

One idea is all one needs to achieve great success for example by setting goal this year to always ask for referrals after every sales presentation could double your bottom line profits without spending another penny on advertising or sales leads.

In one appointment you could possibly get 10 referrals that could lead to 3 sales or an extra several hundred or several thousand dollars to your bottom line profit.

You maybe just one idea from a huge breakthrough in your career or business.

Develop Your Testimonial Book

One technique you can use in your sales process is a testimonial book. Your sales testimonial book is the tool to use to close your sales. It works because one of the most powerful ways to influence someone is with a testimonial from a third party. This is why major advertisers pay celebrities millions of dollars to endorse products.

You don’t have to pay anyone to endorse you. You simply go to a satisfied customer and ask them for a written endorsement. Keep you testimonial folder inside your presentation folder along with your awards, honors and photo’s you collected.

Going back to past clients and making them other offers, try to cross-sell or up-sell new products or services. Since you developed a rapport, trust with them. Using direct mail, e-mail or phone would be the best ways to develop a new relationship with clients.

Write down you goals this year

Write sales goals with a written action plan and time table for achieving your personal goals. Almost everyone agrees setting goals is important if you are trying to achieve success in your business or career but few people every do this.

Clearly define what you want. The most successful people in the world clearly define their goals. It’s not enough to say, “I want to make more money.” Clearly define how much more you would like to make, and precisely how you’ll do it.

Break into the top 10% of marketers next year with an articulated and sustainable unique advantage over your competition. Free Marketing Plan samples.

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