Hot New Trends in Email Design and Marketing

September 27, 2010 by
Filed under: Marketing Lists 

Usage of animated gifs

in the emails of major online retailers is up more than 100 percent this year. That’s because animation’s movement is eye-catching and offers up a variety of creative opportunities.

Testing is the best way to determine if animation works for you animated versions of emails have generated several additional percentage points of clickthroughs.

Personalization and triggered emails. Along with segmentation and dynamic content, triggered emails are becoming critical to maximizing the performance of your email program.

Testing is the best way to determine in small groups of a 100 to see which segments perform the best

Examples would be showing comparisons of complimentory items like Amazon based on past buying purchases or preferences after checking out with shopping cart.

Both examples are highly targeted and packed with personalized information, which dramatically boost performance.

Rendering is critical. According to the latest research 60% of email users block images by default. That figure has done nothing but climb in recent years, so this is a reality that must be confronted when designing emails.

Using preheader text, alt text and HTML text instead of graphical text when possible are all ways to convey your message when images are blocked.

The “2010 Email Design Look Book” includes a novel example from Nike of designing for blocked images. The retailer used several blocks with background colors to spur subscribers to enable images. Once enabled, the images worked seamlessly with the background color blocks.

Nontraditional interactivity. To help wake up subscribers who may be tuning them out, more brands are sending emails that deviate significantly from email norms.

Horizontal-scrolling emails are perhaps the most visible and talked about example of this tactic at work, but there are certainly other approaches.

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About The Author

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. 

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