Hot Marketing Mailing Lists Selection Tips
Choosing the best quality list is the most important stage of running a direct marketing campaign.
If You’re Looking To Justify Cost
Determine what the lifetime value of your best customers are. Try to calculate the yearly revenue generated from your best customers.
The mailing lists is the last area that you should try to reduce costs, since you must select lists based on the very best profiles of your current customers. To save money test the minimum quantity of 5,000 emails and follow-up with a telephone call to determine the relevance of the list you selected,
Decisions you make can have far reaching implications on conversion rates, profitability and wastage.
Experts often advise that one should spend half of the direct marketing planning time for sourcing a good quality and relevant list. The list selection is the most important decision to be made and getting expert advice from a qualified list broker is important.
But how to choose correct and high quality mailing lists to make sure that those will help you in generating well enough sales leads?
List targeting
Check whether or not the names on the list match your target market. For example, if you have a business of sports wear you would definitely not wish to contact chefs or writers or teachers. You would in that case only target sports personnel. This is the list profiling that you must do.
Likewise your target should only contain names of those who can use or buy your products and so you should only go for ‘response list’ and not for ‘compiled’.
List age
Ask if the list you are buying or renting is the fresh one or years old. If latter is the case, make sure the vendor does data cleansing before you purchase the list.
Testing
For extra money you can test the most recent customer. Without testing your not marketing you’re gambling.
Penetration
Check how much the list can penetrate your target market. For penetrating effectively, it should contain enough detailed information so as to hit the target perfectly.
Multi or Single?
Single use mailing lists cost less and should expire after one time use. They are old lists with almost no maintenance or cleansing. Multiple usage lists will cost more but can be used many times and will contain potential prospects’ details. Normally you can double the costs when you select a list for multi-use. Hoover’s Business Information has provided direct marketing campaigns with e-mail and mailing lists for over 30 years. With only the cleanest and most up-to-date data, DYMO Label Writer Twin Turbo direct marketing resources can make all the difference in the success of your campaign.
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