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Dear
prospective client,
Thank you
for taking the time to investigate my web site.
When accepting client marketing
projects
these core issues emerge as the most critical to solve.
1. Implementation of your direct mail marketing program as far as list
selection, mailing preparation and a marketing plan to determine your return on
investment and break-even analysis and a system to track response levels.
A. A
strategy to determine your target market - segmenting and database strategy
B.
Testing two premiums and offers that may locate some hidden assets you already
have.
2. Determine your Unique Selling Proposition, why should customers buy from you
rather than the competition?
A. Talk
with staff and owners to determine why you are different?
B.
Survey customers to find out why they choose your service rather than the
competitions.
C.
Research the competition to find un-fulfilled markets that you can serve.
Include this in all of your marketing efforts.
3. Set up some partners that would help promote your services.
A. On
your database or outside the database
Please
let me know if these issues are in alignment with you and your team’s concerns.
Let me
know where you'd like to go from here.
Warmest
regards,
Tim
Little
Timothy G. Little
timglittle@charter.net
Cell (989) 245-9512
Phone (989) 463-5951
921 Mill Street
Alma, MI 48801
" Increase
Revenue and Sales with Direct Marketing"

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