The Secrets to Buying E-mail Lists Versus Renting

June 8, 2010 by
Filed under: Email Lists 

Rent an e-mail list or buy it?Do you understaand the advantages and dis-advantages?

Buying an e-mail list gives direct marketers complete control, allowing them to slice and dice data to create segments and append that data to get better targeting.
E-mail 10 or 12 times per year if you desire. The little known secret lie about list purchase and rental to help marketers make the decision.
List Broker Secrets
Choose rental partners that prospects respect to get the best results. Imagine you are trying to reach 1,000 Chief Financial Officers.

Which is a better list source:

A popular trade publication like Crain’s Business to Busines or a well-known blogger? It depends.
Which one are your potential clients more apt to trust? When you rent a list, your message comes directly from another brand.

The most respected brands are the ones that are going to inspire the best click and open rates It’s amazing how brand-loyal people are.
People will often open something from a company they have never heard of just because they trust the conduit.
You can survey your current customers to determine how they feel about various list sources. Their answers may be surprising and may help you save money.
There’s is pay-for-performance option when it comes to list buying or renting.
Pay for performance is much easier to pull off in the list rental space, since they use this technique with affiliate marketing it is strickly performance based and sometimes pay-per-click
but it’s also possible in the list buying space, too, though few providers talk much about either option. You have to ask for it but, if the spend is there, most companies will work with you on a performance-based campaign he said.A good list manager will share some of that risk around performance because they know their list is going to deliver.

A good strategy, is to go to prospective partners and tell them exactly what you’re looking for in terms of how many leads you’d like to generate and how much you’re willing to pay to acquire a single customer or lead.

If your numbers are reasonable, the vendor may agree to get paid when you meet those target goals.

Until next time, here is to your continued success!


DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.  

Copy the code below to your web site.


Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!