The Future for Email and Social Networking

April 6, 2010 by
Filed under: Email Lists 

According to an independent direct marketing survey

Over 70% of email marketers plan to integrate their email and social media
campaigns in the second half of 2010.

The same independent survey found that  email marketing and social media are the top two areas where marketers plan to increase their investment in the second half of this year.

Marketers are using social media to enhance their email marketing campaigns rather than to replace them, according to new research published by Econsultancy.

Respondents use email to encourage the sharing of content on social networks, while respondents use email to promote customer ratings and reviews.

The survey also revealed that 28 percent of respondents use video content in their emails. This survey uncovers many trends now occuring with direct marketers.

Other findings include these survey results:
  • Fifty-six percent of companies are using opt-in or confirmed opt-in data for their acquisition emails.
  • While 60 percent are using opt-in or confirmed opt-in data for their retention emails.
  • Sixty-one percent of respondents said the quality of their databases is the biggest barrier to effective email marketing.
  • Fifty-four percent of respondents are now using a hosted email service versus 47 percent last year
  • Of those respondents who quantify ROI from email, 50 percent said they get more than 500 percent ROI from the channel.
  • According to and independent direct marketing over 70% of email marketers plan to integrate their email and social media campaigns in the second half of 2010.

The same independent survey found that study that email marketing and social media are the top two areas where marketers plan to increase their investment in the second half of this year.

Funding is exceptionally strong for marketers planning to increase budgets in 2010, the study found that 83% will increase spend in email marketing.

Marketers are using social media to enhance their email marketing campaigns rather than to replace them, according to new research published by Econsultancy.

The use email to encourage the sharing of content on social networks, while respondents use email to promote customer ratings and reviews. The survey also revealed that 28 percent of respondents use video content in their emails.

This survey uncovers many trends nowoccuring with direct marketers.

Fifty-six percent of companies are using opt-in or confirmed opt-in data for their acquisition emailsWhile 60 percent are using opt-in or confirmed opt-in data for their retention emails.

Sixty-one percent of respondents said the quality of their databases is the biggest barrier to effective email marketing. Fifty-four percent of respondents are now using a hosted email service versus 47 percent last year.

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Of those respondents who quantify ROI from email, 50 percent said they get more than 500 percent ROI from the channel. Eighty percent of respondents said they do basic segmentation and regular list cleansing.

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