Testing Your “Call To Action”

May 1, 2012 by
Filed under: Email Lists 

If you do not include a solid call to action, than your copy will be weak and the response to your offering will decline.

You need to tell your customers the next step they need to take. And just as important, without a call to action, your marketing materials fail to create a sense of urgency.

Without telling your audience exactly what you want then to do they are  left with no direction and no urgency, you’ll probably receive little or no return on your investment.

Of course, if you have been using direct mail marketing even for a small time, you probably already know the importance of a solid call to action, but you may be wondering how, exactly, to write one that works.

Every call to action must be customized tested and perfected for a specific campaign, you must use your creativity and test several call to actions for every situation.

Keep in mind, though, that to reach “expert” level, you will need to test, test, and test some more before you find that perfect phrase that will generate the highest ROI for each marketing campaign.

The History of “Call To Action”

The first thing to remember when you write a call to action is the introductory verb you will use. The very first word of your call to action should be a action calling verb.

Keep the verb short and to the point, such as read, call, and click. As the video explains. Describe what you want them to do, and do so with confidence.

Give them a good reason for the person do something. Tell her how to accomplish whatever you’re telling her to do. “Call now, then display the phone number at the bottom of the screen. If your call to action is delivered email or Internat link customers to the appropriate page, or, even better, use a fancy call-to-action button. Depending on your market, customers might feel much more excited about clicking on a large, shiny, colorful button than a boring, everyday link.

Only give your customers one option to order with a limited time offer otherwise, they will most certainly talk themselves out of the purchase.

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    • Direct Marketing – Scribd – CHAPTER 12 DIRECT MARKETING. I. … Direct marketing involves a total set of activities by which the seller attempts to elicit a direct action response … telemarketing call is …

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