Opt-In Email Lists Opportunity

November 10, 2010 by
Filed under: Email Lists 

Opt-in Email Lists

An opt-in list is a list of emails that prospects volunteer to elect to receive.

It is one of the most valuable assets of your online business. Since these customers are part of your target market expressing a need in your product or service.

It is an option for your potential customers to gain access to your information, promotion and campaigns that they are interested in. Since it is an option, they are not forced to subscribe to your mailing list. Opt-in lists comply with Federal or state laws banning spam and are now required when mass emailing.

As long as you have an opt-in list that is in the right niche, you promote to your customers in the niche that your are promoting. Each time you have a new product or service to promote, simply inform them and wait for the sales to roll in. Keep your database up-to-date by upating emails that change or bounce back after each mailing. This can either be automated or done by hand.

Growing your list

Growing your opt-in list will mean a bigger customer base and more opportunity for cross-selling or up-selling. Every name and email address can convert to a new sales. Every new sales can rake in extra income for your business. This can be accumulative as you secure more transactions with each customer.

Having an opt-in list saves you effort, time and money. Once you come up with a new product or service, all you have to do is to set up your campaigns and send the updates to your list. Many of your present buyers can become your future clients.

Following up with current customers or past customers, direct marketing experts claim that are your most recent buyers becoms your best propsects since they know and trust you.

An opt-in list saves you money too. You need not set aside money to buy your leads. Many businesses that boost of bringing targeted traffic to your site may not work as well as your own list that you build yourself. Furthermore, it can be expensive and at the end of the day, it may cost you more than what you expect to receive in sales.
Direct Marketing Email Lists

Direct Marketing Email Lists

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The benefits of having an opt-in list are many. Having one allows your business to be profitable and remain so.

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