Boost E-mail Response With Social Media

March 27, 2010 by
Filed under: Email Lists 

According to a trade magazine marketing consultantcy group, direct marketers are using social media to boost their email marketing campaigns. For internal lists, segmentation can boost campaign results by 100% or better.

For internal e-mail lists your choices are either have churn, subscriber fatigue, missed results, lower lifetime values, or earn more sales and revenue, higher short-term and long-term response and value, stronger subscriber satisfaction, and improved word-of-mouth.
Why not segment to create better experiences for subscribers?

The Email Marketing Industry Census found that 37 percent of respondents use email to encourage the sharing of content on social networks, while 31 percent plan to do so.

The survey also revealed that 28 percent of respondents use video content in their emails.

Other findings from the report include the following:

  • Fifty-six percent of companies are using opt-in or confirmed opt-in data for their acquisition emails, while 60 percent are using opt-in or confirmed opt-in data for their retention emails.
  • Sixty-one percent of respondents said the quality of their databases is the biggest barrier to effective email marketing.
  • The percentage of companies encountering problems reaching recipients’ inboxes increased from 51 percent last year to 54 percent this year.
  • Fifty-four percent of respondents are now using a hosted email service versus 47 percent last year, 33 percent in 2008 and 37 percent in 2007.

Of those respondents who quantify ROI from email, 50 percent said they get more than 500 percent ROI from the channel.In defense of marketers, Eighty percent of respondents said they do basic segmentation and regular list cleansing. The practices respondents are most likely to do this year include advanced segmentation (42 percent), content personalization beyond name (37 percent) and behavioral targeting based on web activity (34 percent).

Seventeen percent of respondents said their email marketing is “fully integrated,” the same percentage as last year.

Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!

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