Finding Email Address Lists

November 15, 2010 by
Filed under: Email Lists 

The advantages of owning opt-in email list from satisfied but needy customers is that you now have qualified leads to cross-sell and up-sell your products or services to. Planning is an essential part of any email marketing campaign, and here’s a checklist to help you to plan a successful email marketing activity.

Email marketing checklist:

Building Your Email Lists

  • Do you request an email address on every form that your customers and prospects complete?
  • Do you request an email address when visitors register on your website?
  • When asking for an email address, do you also ask permission to email them?
  • Do you have a privacy policy stating how you will use email addresses (such as we do not sell lists)
  • If you are considering renting an email marketing list from a list broker, have your reviewed the quality of the list?
  • Developing Your Email Marketing Content

Have you defined the goals of your campaign:

What are you trying to achieve?

  1. How many responses do you need to break-even?
  2. Have you considered the benefits and drawbacks of sending either a plain text message, or one in HTML?
  3. Does your Subject line grab the reader’s attention without looking like spam?
  4. Do you have a clear Call to Action?
  5. Have you proofread your message before sending it out, checking spelling and grammar?Do you test your message, sending to a friendly audience before you broadcast generally?
  6. Have you provided a way for readers to unsubscribe?
  7. Do you have a process to clean up your email address list, including bounces and un-subscribers?
  8. Have you personalised the message? Personalised messages pull a much better response
  9. Measuring Your Success – How many leads do you need to break-even

Tracking bounce-backs, non-deliverables and discover what works and what doesn’t work. Develop a control package that consistently  performs well. Do you provide a link to forward this email to a friend or colleague? And of course, once you have broadcast your campaign, learn from your experience and test new techniques in your next broadcast.Hoover’s provides this up-to-date information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them.

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2 Comments on Finding Email Address Lists

  1. John1309 on Wed, 24th Nov 2010 9:46 am
  2. Very nice site! is it yours too

  3. Tim on Sun, 28th Nov 2010 8:12 pm
  4. Yes I own this site I’m the publisher and webmaster. This is WordPress, be sure to download my free e-book on selecting lists it’s a $19.95 value for free. I also have a Facebook page.

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