Finding Email Address Lists
The advantages of owning opt-in email list from satisfied but needy customers is that you now have qualified leads to cross-sell and up-sell your products or services to. Planning is an essential part of any email marketing campaign, and here’s a checklist to help you to plan a successful email marketing activity.
Email marketing checklist:
Building Your Email Lists
- Do you request an email address on every form that your customers and prospects complete?
- Do you request an email address when visitors register on your website?
- When asking for an email address, do you also ask permission to email them?
- Do you have a privacy policy stating how you will use email addresses (such as we do not sell lists)
- If you are considering renting an email marketing list from a list broker, have your reviewed the quality of the list?
- Developing Your Email Marketing Content
Have you defined the goals of your campaign:
What are you trying to achieve?
- How many responses do you need to break-even?
- Have you considered the benefits and drawbacks of sending either a plain text message, or one in HTML?
- Does your Subject line grab the reader’s attention without looking like spam?
- Do you have a clear Call to Action?
- Have you proofread your message before sending it out, checking spelling and grammar?Do you test your message, sending to a friendly audience before you broadcast generally?
- Have you provided a way for readers to unsubscribe?
- Do you have a process to clean up your email address list, including bounces and un-subscribers?
- Have you personalised the message? Personalised messages pull a much better response
- Measuring Your Success – How many leads do you need to break-even
Tracking bounce-backs, non-deliverables and discover what works and what doesn’t work. Develop a control package that consistently performs well. Do you provide a link to forward this email to a friend or colleague? And of course, once you have broadcast your campaign, learn from your experience and test new techniques in your next broadcast.Hoover’s provides this up-to-date information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them.
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2 Comments on Finding Email Address Lists
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John1309 on
Wed, 24th Nov 2010 9:46 am
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Tim on
Sun, 28th Nov 2010 8:12 pm
Very nice site! is it yours too
Yes I own this site I’m the publisher and webmaster. This is WordPress, be sure to download my free e-book on selecting lists it’s a $19.95 value for free. I also have a Facebook page.
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