Email Marketing – Obama Machine 2012

March 6, 2012 by
Filed under: Email Lists 

The GOP email marketing campaigns are varied in approaches.

Romney’s campaign approach is classic email marketing in comparison to Santorum’s messages are more personal notes and breaking news stories.

The GOP doesn’t have a prayer next to the Obama presidential marketing machine.

This is why

The Obama campaign is now emailing it’s 751st email that began back in March of 2008 that was titled “What Happened Today”

Since last year, I requested to be put on the Obama e-mail list. I have saved all Obama organization communications and I know that anyone that knows anything about campaign direct marketing knows that the Obama has one of the most successful outreach to voters by any politician in american history.

Kick-Ass Database Marketing

Since 2007, the Obama campaign has built a 3.1 million supporters and raised more than $700 million, surpassing what all other candidates from both major parties combined.

It doesn’t matter if you like Obama, if you are in any type of business, consumer or business to business and you do not watch how the Obama machine communicates with it’s constituency and prospects by email than you have a lot to learn about the great communicator.


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