Email Copy
Email is everywhere and here to stay…
The ultimate mission is to open doors and get the appointment or make the sale as a lead generation tool. Many coaches and trainers will tell you that you should make your email message look like a personal letter as a way of standing out from the competition.
Here are three proven ways you can use that will make email seem more personal and more effective as a prospecting tool.
Write a email that you would like to receive. There is something special about receiving a nice email. Your goal is to write one the executive will remember. It doesn’t have to be full of issues that you can solve, it could be a letter of congratulations for an accomplishment that you heard about for example…
Congratulations on the opening of your new location. In today’s competitive market. it’s exciting to see such growth in your city, please think of me for any of your computer support.
You could also tease with an idea you’d like to share:
Congratulations on the success of your practice. I seen you advertisement in Advertising Age magazine and it looks great. I’m sure it will be very successful for you. Your advertisement caused me to go to your website to learn more. I think it could be effective in reaching the top 20% of your highest paying patients.
Integrate your approach
Emails are never easy to respond to as a voicemail, so follow-up with a phone call and than a letter. People respond differently based on their personal preference. Make it easy as possible for prospects to thank you for the nice email message you wrote and show appreciation by setting up an appointment.
Consider to send a fax Fax messages are not nearly as common as they we’re 10 years ago a nicely typed out fax message will get the attention of the decision maker and using a series of faxes will really stand out.
One cold call or email is never enough so always be testing a series of integrated messages that you can test to see which net the highest response level.
World Famous Direct Marketing Copy Writer
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