E-mail Marketing for Nonprofit

June 23, 2010 by
Filed under: Email Lists 

With the current recession stinging non-profit orgainzation budgets, it can be difficult for businesses to effectively stay in touch with their customers.

Those in the nonprofit organizations dealt with these challenges before the economic downturn. Those in nonprofits find e-mail marketing is a cost-effective, timely way to reach donors, volunteers and sister agencies.

Nonprofit that use a monthly e-mail newsletteror blogs to publicize everything from fundraising events to special facility tours. Can cost effectively take advantage of e-mail campaigns.

Using templates available in the iContact application, its monthly newsletter gives them a professional look and feel, without costing them significant resources.

In iContact’s experience, nonprofits enjoy a higher open rate than the average for-profit business due to the recipients’ increased level of trust with the
organization. The Conservators’ Center has seen open rates between 24 and 28 percent for their e-mail marketing messages.

For nonprofits, the benefits of e-mail marketing has sereral advantagres and they include cost-efficient communication; the ability to attract and retain constituents; and the delivery of timely information in a professional manner.

The cost of entry — in both application knowledge and staff time — is relatively low, making e-mail marketing the best communication channel for nonprofits that rely on reaching their donor and volunteer base to be successful.

Until next time, here is to your continued success!


About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.

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