E-mail campaigns and List Building

April 4, 2010 by
Filed under: Email Lists 

Content is king!

What I mean by that it is simply that the more content you have in each e-mail the better you look in your customers’ eyes. Most people when they’re building a list make the same mistake simply because they don’t know any better.

It applies to any list building business.

You have to start thinking like your customer or prospect is thinking. Since these people really don’t know you at all yet. They don’t know anything about you yet you have no credibility with them. In order for somebody to buy something from you they have to know you, like you, and to trust you!

If a customer comes to your Website you normally don’t have instant credibility unless you own a brick and mortar business or they purchased from you already online.

On the Internet it’s a totally different

So what you have to do is let them know you, get them to like you and then they will trust you. What you really need to do is set up your first initial emails so they give the person a little information about you personally, your business and maybe even some stuff about your family.

In other words you need to let them get to know you. So the first one or two emails should be set up this way. To build rapport with your customers

I will usually try to give them some free information that will help them in one way or another. A white paper or e-book there some place that we can get that stuff?

That’s a great question. And yes there are places on the Internet that you can get products very inexpensively or totally free that have a really good value for your customers.

Structure of the email offer

The structure of an E mail offer is actually no different than the structure of a direct mail offer. You need to do four things to be get there  attention, interest, desire and action.

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Once you e-mail segments, track how they differently they react to messaging options. buy mailing lists

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