Consumers Demand Personalized E-mail Lists

June 12, 2010 by
Filed under: Email Lists 

More than half…

of US consumers said they would be more responsive to e-mails from marketers if they were more personalized and highly-targeted.

That is among the key findings of a new report issued from e-mail service providers

According to the report for E-mail Marketers

Consumers Demand Relevance, 64% of consumers want marketers to know the types of products or services they like; 54% want marketers to know whether the consumer is a new or returning customer and 36% want marketers to know their shopping habits.

In addition, 85% of surveyed consumers want companies to ask about their e-mail preferences at registration.

Consumers have clearly indicated, according to the experts that they will reward marketers for personalized, preference-driven messages
with their engagement.

E-mail marketers…

Need to capture information that allows them to get to know their subscribers better, group director of strategic services for e-Dialog, in an e-mail.

They need to stop looking at e-mail as a tool for a quick sale and instead look at it as a way to build more profitable and enduring customer relationships.

2,000 consumers were polled in an online survey, which took place during the first quarter of 2010.

Until next time, here is to your continued success!


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About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.

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