Starbucks Creates Online Instant Connections

June 28, 2010 by
Filed under: Direct Marketing Strategy 

My Starbucks reward program…

provides customized rewards that provides customized rewards based on frequency of visits.

This is clever marketing since it comes from the old school database marketing theory of always approaching the lowest hanging fruit in your active customer database of frequency, recently and amount of sale.


Segmenting frequent customers will assure a higher probability of sale if the offer and campaign is executed appropriately.  Starbucks is using this direct responser model for mobile customers through cell phone in real-time at their stores.

This gives Starbucks the opportunity to to connect with their customers and build loyalty, since many of their customers are early adopters or trendy and embrace new technologies like mobile direct response.

This program also works well with social networking like Facebook and Twitter and Starbucks recently introduced two new apps for the iPhone and iPod Touch.

With Starbucks success of these mobile apps they were able to further explore opportunities to  reach their best customers through mobile applications. Starbucks created special offers targeted for specific beverage products like Frappuccino and Fourscore with offers of a dollar off coupons, customers appreciate the connections with the brands they love, amd mobile presents an opportunity to do this.

Until next time, here is to your continued success!

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!


About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection,

Copy the code below to your web site.


Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!