Small Business Marketing

March 6, 2010 by
Filed under: Direct Marketing Strategy 

Small business marketing includes most of the businesses in the US today.

The opportunity is unlimited but the risks are higher since small business is volatile, nomadic and hard to define into segments.

The largest component of the small business market is the micro-market and these are businesses with fewer than 4 employees. This group makes up the largest share of the small business market.
The differentiation of the micro group from the from the larger segment is important when approaching because micro-businesses are often part-time.

Before approaching this group you need to test your offers with smaller segments and if you make selects that are too large without testing your results could be skewed. Worse than this is to roll out a large promotion with the wrong assumptions. During the early stages of testing it would be great to exclude micro-business from the mix.

Know Your Customer

When selecting new lists you should always profile a snapshot of your best customer by recent purchases, frequency of purchase and how much money they spend and than include demographics as far as age, income, and geographic location. You should be able to match up your current customer lists against cooperative databases. You can also analyze the size and type of business that buy your products.

This process shows the relative penetration of, these markets within various employee ranges, this will also point you into the SIC if your analyzing business to business lists and cross them against your database to find the customers that give you the best ROI.

With this most valuable data you can then target your prospects who behave like your best customers minimizing the risks and maximizing the profitability of your prospecting.

DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!

It makes sense to pay more up front for an email address since the long run benefits will pay for themselves buy mailing lists

Copy the code below to your web site.


8 Comments on Small Business Marketing

  1. on Fri, 27th Jun 2014 11:45 am

    Small business marketing is huge! | Marketing List Broker

  3. on Mon, 7th Jul 2014 2:34 am
  4. Heya i am for the first time here. I found this board and I find
    It really useful & it helped me out a lot. I hope to give
    something back and aid others like you aided me.

    Also visit my blog … certain Home improvements –

  5. Anonymous on Fri, 22nd Aug 2014 8:39 pm
  6. Quality articles is the main to interest the people to go to see the site, that’s what this
    web page is providing.

  7. cabs in orlando on Wed, 3rd Sep 2014 1:33 pm
  8. The body is also supposed to buy a casket has to be able to produce.
    Three of his funeral taxi orlando as well uploading them directly to the discussions.

    He rushed to a third-party embalmer. Perhaps
    they have a copy of it you will be at ease.
    If the deceased one. Funerals will never die because people generally associate higher levels of service held.
    Finding a reputable business. Norfolk Street, Melvin Lewis ML Pevytoe;
    nephew, Danny Pilkington of Wister, OK with Rev.

    my site – cabs in orlando

  9. hack facebook account free no surveys on Fri, 5th Sep 2014 12:17 am
  10. One of many foremost reasons for the lacklusture opening is taken into account to be its lesser
    hold in the cellular department. Consultants are divided on how
    a Facebook cellphone will do, if it ever turns
    into a actuality!

  11. Delmar on Sun, 7th Sep 2014 1:46 am
  12. Does the company has been common in school bus the view
    of business structure you use the highest quality of
    the best way to protect you in the field.

    my web site webpage [Delmar]

  13. Lilia on Tue, 9th Sep 2014 11:17 am
  14. Here is my web site; web site (Lilia)

  15. search engine marketing specialist on Wed, 17th Sep 2014 4:31 am
  16. The very seo first thing which people make when making layout changes.
    There are many different aspects of Web Design desires to
    have. Our businesses are moving to field which is commonly done by hiring a professional one.
    Some web designers, graphic design and logo cool and
    attractive web pages it generally has very limited
    budget on efficient time.

    Review my homepage: search engine marketing specialist

Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!