New Asset Mobile Direct Marketing

March 4, 2010 by
Filed under: Direct Marketing Strategy 

The potential to reach customers through mobile devices is tremendous.

Cell phone or mobile direct response is quickly becoming a great way to increase response of both digital and traditional direct marketing.

Direct marketers are excited about the personalization opportunity that mobile marketing offers. There is good opportunity when using other direct marketing channels include direct mail, print advertising can become interactive in seconds through mobile cell phone devices.

Your Marketing Plan

Your campaigns should be organized in a marketing plan set objectives and goals, estimate your average lifetime value of a new customer and have back-end products and services that you can sell for increased profit potential.

A newer technology is mobile bar-codes your customers would use their cellphone camera to launch a Web site or initiate a phone call or text message.

Dell had great success with leveraging mobile media to reach small business owners this audience is likely to have Internet access on their mobile device and are more likely to be college educated and work full-time.

This audience is growing each day because of developed nations like China. India and Europe could include a 15 billion web searches via mobile phone.

When planning a mobile marketing campaign:

  • Make things simple for prospects or customers and give them something of value in return for opting in
  • Prospects are more likely to give an email than a cell phone in a opt-in offer

That could be a promotional offer, a chance to win, always test different tactics and learn about what works and what doesn’t. Testing will improve response rates, conversions and return on investment.

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It makes sense to pay more up front for an email address since the long run benefits will pay for themselves buy mailing lists

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