How 1800Flowers.com Embraces Direct Marketing

September 29, 2010 by
Filed under: Direct Marketing Strategy 

Gift retailer 1800Flowers.com met the challenge of fusing together the latest technology with wanting your customers to have the very best experience online.

Testing all new hot technologies to determine if your customers will have the best experience online model and social media. Surveying customers for feedback and asking customers what they like and dislike online and what experiences they like.

1800Flowers.com makes the most of it’s sales online since they have been involved with E-commerce since 1992 after first initially after driving business to its 1800 Website.

The companies first adventure into direct response marketing began with apps with iPhone and Blackberry; SMS texting and mobile display advertising. The Website was optimized to use a variety of other use devices.

The timing was great for many of its mobile apps for the Iphone they can now send reminders to subscribers during the holidays for the gift of flowers. In addition toi the smart phone app 1800Flowers has a heavy presence in social media with Twitter and Facebook allowing shoppers to post products on their pages and marketers to gauge which products are most popular with online shoppers.

They also test to see which segments of shoppers are reacting the most to different technologies. Tracking and developing ROI tracking methods to determine what works and what doesn’t.

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About The Author

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options 

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