E-mail Marketing is Rapidly Evolving
E-mail is big business and there are a few reasons why e-mail marketing is booming. It has been a proven workhorse for customer communications it hasn’t been for marketing at some times.
Customers raise their hands to opt-in and engage in e-mail activities when marketers approach them. Many customers who do opt-in and do want to be proactive. You want the prospect to go to a Website or landing page to take some action but e-mail marketers are not well connected.
E-mail messages need to used in follow-up with a series of e-mail or touch points and rarely will an email be complete with its first message because people will not sit down and completely digest the content of one email. On average a person will receive over 5000 e-mails from vendors each year and this number will keep increasing.
Today its all about relevance and trying to achieve a level of communications with e-mail but you must be a good listener.
Marketers today must realize that the marketing channels are changing since you now have people receiving emials in their social networks or on their mobile Iphones or blackberry and some want them in their mailboxes.
Do you know what your target markets want hear from you? Using metrics to improve deliverabilty, bouncebacks and the number of complaints that come into your dashboard. Testing e-mail segments to discover where the best response rates are coming from which channel and which demographic.
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About The Author
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.
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