Direct Mailing lists and NCOA Compliance

January 14, 2010 by Tim
Filed under: Direct Marketing Mailing

Is Your Business Losing Thousands of Dollars in Postal Savings!

For Not Complying with Postal Mandates Pitney Bowes recently surveyed respondents to a Business Insight mailer that said that only one-third use manual updating procedures when mail is returned to them from the National Change Address due to incomplete internal customer database lists.

This indicates that few companies are cleaning their lists or a regular basis and taking advantage of discounts being offered from the postal service for using NCOA services.

The new postal mandates this year include Move Update Standard will first be billed an additional 7 cents per assessed piece.

The Pitney Bowes study conducted just recently queried more than 50 executives and IT managers who conduct high-volume mailings in the insurance, finance, communications and utility industries.

Only 39% of respondents in the survey said they have an automated process in place to deal with returned mail from NCOA and ACS methods.

Lost postal savings opportunity

The conclusion is that most mailers are not taking advantage of mass mailing savings by keeping their internal databases clean and up to date.

This also indicates that the overall marketplace hasn’t fully updated as a move to update strategy.

The goal of the Move Update Standard is to reduce the volume of undeliverable-as-addressed mail which costs the federal agency billions each year to process. This mandate was effective as of November 2008, requiring businesses to update their bulk mailing list for both First Class and Standard Mail.

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