Direct Mail Enters a New Era

September 13, 2010 by
Filed under: Direct Marketing Mailing 

We all know that the new economy is having some obvious consequences for direct mail and the United States Postal Service.

Today there is more of a fusion of different technologies driving direct response marketing for better effectiveness including e-mail, smartphones, Web pages and search engine optimization.

The explosion of digital technology was suppose to be the death of direct mail marketing.  The digital rather than killing direct mail marketing has rather help usher in this new era of direct mail.

Direct mail marketing and direct response helped us to understand the internet better. Catalog mailers have always known that mail can drive additional sales and online visits and many digital marketers have turned to direct mail to drive people to the inbox.

Today marketers are now finding methods for combining digital technology with mail to increase the power of the message. Digital tracking devices like QR codes and personalized URLs that helps get the message across.

The efficiencies of mail and the ability to target the prospect or customer along with the way you can expand the message has many marketers thinking of direct mail as “Old School” .

It’s about the fusion of traditional with digital and what we will see is a revolution that will launch mail into the next generation and beyond.

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About The Author

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. 

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