How To Succeed Using Dun and Bradstreet Lists

November 8, 2010 by Tim
Filed under: Direct Marketing Lists

Top performing companies

When companies align their sales and marketing functions within their business will find a substantial increase of the sales forecasted pipeline are generated from marketing sourced leads and the firms produce a average 20% increase in top line revenue.

This research by Aberdeen’s Sales and Marketing Alignment: Collaboration + Cooperation = Peak Performance outlines how the best organizations achieve superior results despite challenging economic times, as announced by Aberdeen Group, a Harte-Hanks Company.

Companies that are growing

revenue and experiencing the largest marketing contribution to the sales forecasted pipeline are the ones with the greatest alignment between these critical functional areas.

Aberdeen research details how superior organizations not only understand the value of collaboration between sales and marketing processes but are taking concrete actions that improve processes, utilize technology and increase their knowledge to achieve greater operational cohesion within the marketing and sales organizations.

Top performing companies

sales and marketing alignment isn’t a fantasy or state of mind but a tangible reality that is achieved through time, effort and focus. With only the cleanest and most up-to-date data, Business Information at Hoover’sdirect marketing resources can make all the difference in the success of your campaign.

A complimentary copy of this report is made available due in part by the following underwriters: Dun and Bradstreet, Pardot, Silverpop, and Sitecore, To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6537&camp=2.

Find out where your company’s sales and marketing alignment capabilities rank among the top performing companies. Take our Sales and Marketing Alignment Assessment Tool: http://assessment.aberdeen.com/H6I3hBQNn8/DB6936/

How to find targeted business using Dun and Bradstreet

More information about Dun and Bradstreet:

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Hoover’s provides this up-to-date information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them.