Salesforce/Jigsaw List-Building Contrasts

May 5, 2010 by Tim
Filed under: Direct Marketing Leads

Customer relationship management…

Company Salesforce.com announced its pending acquisition of database information provider Jigsaw Data Corp.

Salesforce, whose cloud based applications enable sales people in the field to rate and nurture leads will become a big player in the business to business database arena because of the acquisition.

The growth opportunities are in the 3 billion business to business service industry. Now the two merged companies can provide a fully integrated applications and data solution.

The Divide

There is a traditional divide between data and applications like Salesforce and marketing database applications Jigsaw. The marketing database industry has accepted the current merger announcement as power of business information

The third-party data is critical as part of the core foundation of the customer database business. Jigsaw is a database provider and this deal is validating Jigsaw crowd-sourcing business model.

Jigsaw’s Database

Is 21 million business contacts and about 4 million companies has been built like Wikpedia-style contact systems through the exchange of business information.

List Building Contrasts

Jigsaw’s method of list building contrasts with other marketing databases models such as magazine subscriber lists and list assemblies by editors and researchers and Internet scrubbing of online names and contact information.

Other database companies such as Demandbase Inc., Dun & Bradstreet and Harte-Hanks have liaised with Jigsaw to augment their own databases.

Jim Fowler is the Jigsaw founder and CEO, said the acquisition of his company will have no integration of sharing of the data within Salesforce.com,

Jigsaw will be very carefully integrated into Salesforce and will have a competitive advantage for them.

Jigsaws methods include crowd sourcing is able to gain a lot of scale using a combination of Web scrubbing, member updates of their own contact information is superior to other competition.

Jigsaw users are charged a discounted subscription price of $79 per seat, per month compared to the usual $99 fee.

Until next time, here is to your continued success!

About the Author:

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrpreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Business Information at Hoover’s from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>

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