Follow-up E-mail to Website Visitors
Experian Marketing Services reported…
that marketers that sent an e-mail to website visitors who had abandoned shopping carts had 20 times the transactions rates per revenue compared to standard bulk mailings.
The importance of follow up
This same report also mentioned that marketers saw double the open rates and quadruple the click-trough rates of most other e-mail campaigns. Testing these findings in your own e-mail Website campaigns will prove the effectiveness.
Not following up with these hot and recent website visitors is like leaving money on the table or not completing the sales cycle.
The lesson from this is target people when they are ready to buy and they’re more likely to actually do so.
Strategy of most life cycle marketing
By targeting your e-mail messages based on where the recipient is in the sales cycle, you should see bigger responses and more satisfied customers and more retention and repurchases over the long run.
Business to business marketers have a good hold on acquisition but as the length of the sales cycle grows more people become involved in the buying decision.
Because of the poor economy many business to business marketers have several people involved in the buying decision and because of this they need to fine tune their efforts.
Segmenting lists more carefully
in the beginning, sort out prospects to see which group to separate them into. Asking prospect each time represents a touch by inserting a poll into the message.
Prospects in the consideration stage need more nurturing and marketers need more metrics so the message can be quickly changed should the prospects actions change.
Until next time, here is to your continued success!
.
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!>
Website Analytics – Lead Generation
Analytics help marketers adapt their Website to customer behavior
Direct marketing is about measuring, it’s about always making your conversions and response rates higher. Direct marketing is about making gradual improvements to your landing pages to improve your conversion rates and sell.
If the great recession teaches us anything it will it will teach us to measure what’s working or not working and maximize the value of our Website.
Marketers are relying on Web analytics to move beyond simple brand building to turn traffic into relationships and leads to sales.
Some marketers are fine-tuning their Web analytics to focus on measuring which activities generate leads that convert sales.
Consulting companies that guarantee to improve conversion rates are only paid when they generate a sale.
This is performance based consulting…
so you must be laser focused to convert customer traffic into leads that buy.
Web statistics such as page views, site visits, bounce rates and average time spent on Website are great for determining content on the site that is best engaging visitors and driving them to register and contact the company.
As a business the job of your Website is to sell
In the old days the relationship building was important to the sales rep. Today the relationship building can be automated to stay cost competitive in your marketing niche.
Web analytics will drive change…
Web analytics can be useful in determining what Website content is engaging to users and what is not. From this information you make changes to improve conversion rates. Web analytics deliver results in real time based on metrics including external search engine results from targeted keywords.
Web analytics direct marketing is about generating traffic than measuring and improving your design to convert traffic to targeted leads and eventually sales.
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Timothy Little – Marketing Consultant with over 15 years of successful direct mail and database marketing experience!
Service Description
* We will customize and write a strategic marketing plan based on your competitive edge and Unique Selling Proposition
* The Free marketing audit is focused on your hidden assets can be done by phone or fact to face.
* The marketing audit will save you between $10,000 – 100,000 in advertising costs
* We will help you to discover your assets and grow your business in several ways Guaranteed.
* Develop selling skills to increase sales
Marketing plan development with a focus on your unique selling proposition including market needs, demographics, analysis, strategy, break-even analysis and marketing budget. I have innovative database techniques to increase response rates with testing and analysis.
Telephone: Call (313) 269-9951
Email address: Tim G. Little
References and Project Portfolio will be Provided on Request
FREE eBook “Boost Sales With Lists”
