Webcast Marketing – Lead Generation
Virtual Events are becoming essential for event marketers
since the economy was the driver to escalate virtual. Marketers are looking to expand their ROI. The Internet is having a huge impact on every type of business including direct marketing but no where is that more evident than in the events marketing area.
The latest trends are expanding the length of each event. The reason for this trend is because of the economy and the need for event planners to extend the reach (the prospects) a long with producing quality leads.
Making these seminars available 365 days per year on Website, there for attendees can attend during a time that fits better for them. The shows are constantly available and attendees can nurture relationships and create evangelists for their products or services.
Constantly updating the virtual environment and providing new material on a regular basis is the marketing pull. The new information gives people a reason to keep coming back to your Website.
They can come back and spend some time on your site to get the message. This will build the retention of your customers and increase the lifetime value since the selling cycle is continual.
You need to have lots of new content and do some webcasts roudtables going on so there will always be something going on.
Measuring the lead results
You learn more about the attendees and what their doing as far as interests and goes beyond address information and e-mail. The fact is that users spend much more time engaged with the company they are online. The tracking you can do is well beyond anything you can do at a live event. With views of video, document downloads, and you can even go much deeper into the logs.
If you are looking to acquire leads, one effective approach is to focus on third party opt-in email list rentals. If you are increasing awareness of a new product or doing research among existing customers, then conducting a permission-based internal email campaign could be the most efficient use of your resources. Free demonstration and trial use: 2009 Inc. 500 Winner Discover Why MegaMeeting.com was voted The #1 Video & Web Conferencing Company on the 2009 Inc 500 List!
Webcast Marketing, Fast And Great Value
Webcast Allow Direct Marketers To Test
Webinars give direct marketers almost unlimited opportunities to test different lists, headlines, offers and Webinar titles.
A Webinar Marketing Plan
A simple and effective way of building a Webinar event:
- Define the topic
- Decide on the type of offer
- Create leads through the execution of your marketing plan
- Convert your offer to meetings, clients or sales
- Repeat what works best by testing
Plan your Webinars to be big events, since it takes the same time and effort to broadcast to 10 as it does to a 1000 attendees.
Try not to do too much with one seminar break it up into a series if you need to address a lot of information.
Set broad objectives in your marketing plan
You need to touch prospects at different stages to convert a lead to a sale. Webinars are good at meeting broad objectives, but sometimes you need to meet prospects at different stages.
Remember to use the Webinar content as the draw or offer. For example financial planners could draw attendees with “Invest wisely and retire early, avoid these 10 pitfalls when planning your estate”.
Just as the market will determine the effectiveness of a direct response campaign, the prospects in your market will judge the value of your content.
A marketing plan that is well constructed and well executed will give your Webinar event a big boost. The following are techniques used by direct marketers catch flaws ahead of time>
- The topic didn’t draw the target market – better list
- Content wasn’t compelling to convert the sale
- Your invitation list was too small
- Your registration form made it too difficult to register.
Avoid these mistakes and watch your Webinar attendance rise.
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