Hot New Market for “List Testing”
American’s are looking to get in shape
The tough 2009-2010 US economy has made home fitness one of the hottest markets for Americans to get in shape. The reasons are varied from people being out of work and having more time on their hands to better themselves.
The other trend is a decrease in gym memberships with more people looking at the home fitness opportunities. Exercise tends to lifts the spirits of people feeling down in the dumps to start over in making improvements in their appearance and life.
Direct response television has been the driving force for home fitness but digital marketing with email lists would be a least expensive medium to test.
Testing the market
Direct television has been used to launch new fitness products in the past with great success. Direct marketers are reporting that several new products were tested over the last 12 months and did so well that they went straight into a direct response campaign roll-out.
This was during a time when the economy in the US began to collapse and marketers are getting good response at testing higher price points. The fitness products include DVDs, meal plans, online clubs and some type of wall charts pacakaged in.
The success of these programs can be attributed to the hard times and the way consumers are spending their money in tight times. People will cut out memberships, personal trainers and they look for more efficient ways to exercise and stay in shape in their house.
Home fitness trends
The advantages are no commute time and in addition to convenience, the amount of consumers without jobs has lent itself to purchase fitness items for the house.
People with lost jobs will buy something and workout and get in shape, and they are happier out of work in shape than in a job out of shape. The right fitness product at the right price could be the best selling item on the market.
It makes sense to pay more up front for an email address since the long run benefits will pay for themselves buy mailing lists Guaranteed and a 100 free leads if you open an account today!
Before You Buy Mailing Lists
What You Should Do Before You – Buy Mailing Lists
The measure ability of direct marketing is such an important element of this business that the word testing is commonly used. Good lists are the lifeblood of successful direct mail.
Everyone compiles a list
I’ve got a little list, can be said by everyone because everyone of us compiles lists of friends in Facebook, Twitter or your Outlook contact lists as well of lists of favorite songs, cell phone numbers and books.
Prospecting for new customers is a science as far as selection is concerned and measurement of response is absolutely essential because this is a field unique among all fields in marketing.
The difference between success and failure can be something as small as a fraction in 1% of a 100,000 mail or email blast mailing. Prospecting in direct mail and email comes down to large differences in small numbers 1/1o of 1% in relation to a 100% whole.
The universe for email and mailing lists are hundreds of millions for consumers in the US only verses millions for business to business lists.
Why Test?
- To determine which activities will produce more profit
- To determine which activities will produce less profit
There is never and end to testing in direct marketing since everything is always changing. Much of direct mail testing relates to prospecting for new customers and there are some basic ways to improve response when testing
- Increase response per thousand
- Increase average sale
- Increase order margin
- Decrease credit loss
- Decrease the cost to mail
- Decrease the cost for fulfillment
The rules to consider when planning a mail campaign:
- Always split every mailing that is meaningful to you, test a group of new lists by demographic data
- Only test one element at a time in a series of experiments like one offer is made to one list
- Concentrate tests first on markets (lists) and then offers
- Do not set a price for the market – the price is the single most important element in the offer let the market decide on price by testing
- In split testing test prices both high and low where you think the market will determine the right price for you.
- Always remember it is better to send a poor mailing to a good list than a good mailing to a poor list.
Most of these direct marketing techniques have been tested and perfected over the last 100 years and they will guarantee you success in your direct email online or direct mail offline.
Click Here> When purchasing list it is best to put the price aside and base your selection on quality or past response rates.
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