Finding Email Address Lists
The advantages of owning opt-in email list from satisfied but needy customers is that you now have qualified leads to cross-sell and up-sell your products or services to. Planning is an essential part of any email marketing campaign, and here’s a checklist to help you to plan a successful email marketing activity.
Email marketing checklist:
Building Your Email Lists
- Do you request an email address on every form that your customers and prospects complete?
- Do you request an email address when visitors register on your website?
- When asking for an email address, do you also ask permission to email them?
- Do you have a privacy policy stating how you will use email addresses (such as we do not sell lists)
- If you are considering renting an email marketing list from a list broker, have your reviewed the quality of the list?
- Developing Your Email Marketing Content
Have you defined the goals of your campaign:
What are you trying to achieve?
- How many responses do you need to break-even?
- Have you considered the benefits and drawbacks of sending either a plain text message, or one in HTML?
- Does your Subject line grab the reader’s attention without looking like spam?
- Do you have a clear Call to Action?
- Have you proofread your message before sending it out, checking spelling and grammar?Do you test your message, sending to a friendly audience before you broadcast generally?
- Have you provided a way for readers to unsubscribe?
- Do you have a process to clean up your email address list, including bounces and un-subscribers?
- Have you personalised the message? Personalised messages pull a much better response
- Measuring Your Success – How many leads do you need to break-even
Tracking bounce-backs, non-deliverables and discover what works and what doesn’t work. Develop a control package that consistently performs well. Do you provide a link to forward this email to a friend or colleague? And of course, once you have broadcast your campaign, learn from your experience and test new techniques in your next broadcast.Hoover’s provides this up-to-date information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them.
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- Email Marketing Checklist: Steps To Take For Successful Email … – Do you have a process to clean up your email address list, including bounces and unsubscribes? Have you personalised the message? Have you identified yourself fully in your message, including complete contact details? …
- Email address list populated drop down disappearing on the to / cc … – First the symptoms: ? As far as I can see this effects only the v5.0 RIM OS. We have a multitude of users and the ones who are affected all shared the same trait: they had newer, v5.0 OS preinstalled on their BBerries. …
- Email List – The Greatest Tool For Direct Email Marketing – business email list, email list, email lists, email address list, email marketing lists, email list management, opt in email lists, email address lists, list of email addresses, buy email lists, email lists for sale, business email …
Opt-In Email Lists Opportunity
Opt-in Email Lists
An opt-in list is a list of emails that prospects volunteer to elect to receive.
It is one of the most valuable assets of your online business. Since these customers are part of your target market expressing a need in your product or service.
It is an option for your potential customers to gain access to your information, promotion and campaigns that they are interested in. Since it is an option, they are not forced to subscribe to your mailing list. Opt-in lists comply with Federal or state laws banning spam and are now required when mass emailing.
As long as you have an opt-in list that is in the right niche, you promote to your customers in the niche that your are promoting. Each time you have a new product or service to promote, simply inform them and wait for the sales to roll in. Keep your database up-to-date by upating emails that change or bounce back after each mailing. This can either be automated or done by hand.
Growing your list
Growing your opt-in list will mean a bigger customer base and more opportunity for cross-selling or up-selling. Every name and email address can convert to a new sales. Every new sales can rake in extra income for your business. This can be accumulative as you secure more transactions with each customer.
Having an opt-in list saves you effort, time and money. Once you come up with a new product or service, all you have to do is to set up your campaigns and send the updates to your list. Many of your present buyers can become your future clients.
Following up with current customers or past customers, direct marketing experts claim that are your most recent buyers becoms your best propsects since they know and trust you.
An opt-in list saves you money too. You need not set aside money to buy your leads. Many businesses that boost of bringing targeted traffic to your site may not work as well as your own list that you build yourself. Furthermore, it can be expensive and at the end of the day, it may cost you more than what you expect to receive in sales.
Direct Marketing Email Lists
Direct Marketing Email Lists
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The benefits of having an opt-in list are many. Having one allows your business to be profitable and remain so.
- The Best Opt-in List Building Tips – Néstor Pabón – Internet … – Opt in email lists are one of the most profitable assets you can have as an online business owner. Unfortunately for most marketers, they go at the list building part “bass akwards”. In this quick article, I’m going to expose the …
- Double Opt In Email Lists – The best type, those that yield the highest returns as far as providing viable leads, are double opt in email lists. This is where a person must first of all pass on their email address and then respond to a follow up email message …
- B2B Sales Leads Generation — Opt-in Email Lists Marketing | Home … – Visit www.MyB2BLeads.com. Learn how to improve B2B sales leads generation by making the most of opt-in email lists marketing. Want to start your own online.
- Small Business Email Marketing Free- Interesting Roadmap | Social … – There are many online entrepreneurs who make a good regular income with nothing else other than their opt-in email lists. Of all email promotion tips, you will ever come across, constantly building your opt in email list is the most …
Finding Email Address Lists
Email Lists Management
The essential elements should be part of your bulk email marketing campaigns. These procedures are fundamental to the success of any email marketing campaign.
Dont send unsolicited
email this could be mistaken for spam and they hurt your brand image & reputation. You should collect email addresses legally through your website and send email with the recipients consent.
You should clean your email address list by removing duplicate, expired, invalid and incorrect email addresses. HTML emails having pictures, colors and links look different in different email clients. Test them well before sending them out.
It is a good practice to respect recipients privacy. You should also avoid legal and ethical problems with bulk email marketing. Do not sell or trade lists without disclosing this information to your customer base.
You should provide links in your email messages to manage contacts, information and unsubscription process of your email readers.
Test different variables within bulk email marketing campaigns to know which is working effectively. Hoover’s Business Information has provided direct marketing campaigns with e-mail and mailing lists for over 30 years. With only the cleanest and most up-to-date data, Business Information at Hoover’sdirect marketing resources can make all the difference in the success of your campaign.
Segmenting Lists
You should make segments of your email list to focus on specific areas for better results. under 30 versus 55 and older see how they respond to offers and channels.
You should select a proper design and format for your email message. Improper design and format may reduce the efficacy of your campaign exponentially. Your readers will move on to other brands and service providers.
You should deliver value through your message by providing relevant information from credible sources.
Think Growth
It is a good strategy to grow your email list but the quality of your email contact list is more important than its size so focus on getting quality leads.
Each year you should plan an email strategy and state your goals and objectives and what you hope to achieve. What has worked well for you in the past becomes your control and you test this against something new.
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You should have complete knowledge of email marketing laws, rules and regulations to avoid breaking the law.
Email address links for further reading
- Mailing List for Your Business – You can start by building an email address list of visitors to your affiliate website. An email list is essential if you want to be able to contact your website visitors after they have left your site, and you’ve only got one chance to …
- Using Your free email address list to It’s Full Potential – by MikeBlogs. Using Your free email address list to It’s Full Potential. The power of accumulating an e mail address is incredible. As I pointed out in a preceding post, you can anticipate among one and 10 percent of website visitors to …
- Email Marketing Checklist: Steps To Take For Successful Email … – Do you have a process to clean up your email address list, including bounces and unsubscribes? Have you personalised the message? Have you identified yourself fully in your message, including complete contact details? …
How to Build Your Own Email Address Lists
Opt-In Email listing Acquisition Using Video
A great way of acquiring your own opt-in emails from qualified prospects to your Website is with relevant video.
Video Marketing Options
You have a lot of options in front of you when it comes to building qualified traffic to drive to your site and squeeze page for your email list. One of the best emerging sources of traffic for your optin lists is through video marketing.
Basically, video marketing is a form of marketing where you make videos for YouTube with a flip camera or iphone that you use to attract visitors to your site to build targeted mailing lists. This is pretty well in line with any kind of marketing that revolves around using related content to grab people who are browsing sites like YouTube or EzineArticles and have them come to your site. Just instead of using articles, you’ll be using videos to fuel your optin email lists.
Watch the Budget
One way is to hire someone to make a video or multiple videos that have to do with your niche. An easier way is just to regularly record videos yourself. A mic and webcam don’t really cost a lot of money, and many computers and laptops these days are coming with them built it, making them free. You can record a PowerPoint type presentation with Window’s Live Video Maker software included in most everyones PC’s. There are a lot of successful people on YouTube who use this relatively amateur set up, so don’t feel bad that it won’t be very slick. It doesn’t need to be to build your email list.
What’s more important is that you regularly and reliably produce videos that provide real value to the people who watch them. If you are reliable and stick to a video posting schedule and you always provide value, then people won’t really care that it isn’t top end- they’ll join your optin lists regardless.
Your Presentation
Then you just load up your video and its information box with links to your site or squeeze page. You can put links in your profile, in your video’s information box, and now a days you can often put little pop up links on the video itself that link to your squeeze page for your targeted mailing lists. It really just comes down to how many links you feel comfortable putting out there in your campaign.
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More Links on finding lists for your marketing programs
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#1 Direct Marketing Mistake: Poor Mailing List Selection | SenangIT – Currently, he is helping businesses across the nation succeed by providing these companies with targeted mailing lists for their direct marketing campaigns. Visit his website at or he can be reached at 1-888-272-5981 ext.104. …
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List Brokers Help Market with Mailing Lists – Whether it’s spending habits, education level, major purchase or geography you are interested in, it is clear that targeted mailing lists are more effective and will give you a higher return on investment than non-targeted mailing lists …
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Looking For Targeted Mailing Lists? Let BuildFive Help you … – Looking For Targeted Mailing Lists? Let BuildFive Help you. We know that no matter how good your postcard is, or how convincing the offer is in your letter campaigns, it doesn’t do any good if you don’t have a reliable, targeted mailing …
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Different types of mailing lists – Firstly- prospective targeted mailing lists: It is the first list you will do, that contains all your contacts (buyers and not buyers) and this is the first list with all your prospects. The goal of prospective targeted mailing lists is …
Personalized E-mail Is Most Effective Campaign Method
Companies increase marketing results by generating individual message!
Home improvement companies sending personalized e-mail to customers who visited their site are leading the industry. These customers would often add items to their shopping carts to increase purchase amount according to Build.com an e-commerce home improvement site.
Personalized e-mail to customers who had visited the site had increased the response rates These mailing were targeted towards customers that abandoned their shopping carts while shopping. E-mails tailored towards brings Build.com 9,800% more revenue compare to its standard promotional marketing e-mails.
This e-mail is sent a couple of days later, as a service reminder it is personalized to what the customer was doing, you want to be relevant to the customer and provide them with information that is on their mind while shopping online.
This is about the ability to create more relevant and targeted emails to customers who opted in to its mailing list. Personalization is the method used to make your campaigns more relevant and responsive. Tests have shown 5000% increase in response using these methods.
E-mail volume is growing…
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over the past couple of years and is expected to grow even more quickly to more marketers execute e-mail campaigns. The old school one size fits all no longer works. When you personalize e-mail you get a much higher percentage of open rates.
Using customer purchase behavior or browsing activity to personalize email and address over saturation in the marketplace.
About The Author
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options
Planning E-mail Marketing Campaigns
1.When planning your email promotions always see things from your customers perspective not yours.
But it’s also important to prepare a marketing plan and set objectives, especially when it comes to email marketing.
When you’re getting started, step back and think through what you’re trying to accomplish.
The best way to do this is to try and see things from the customers perspective
Specifically, ask yourself what type of information would attract attention and get people to open, read and act on your
email campaigns. Do they want coupons, special offers or promotions? Would they respond better to valuable information and
practical tips they can use often? The best e-newsletters include a mix of sales with expert opinions and advice.
2. Construct a yearly email marketing plan. Once you’ve established your
email marketing objectives, build an email
marketing plan for the year ahead. Look at the calendar — again from your customers’ perspective — and map out promotions,
topics and campaigns that will help you reach out to customers and prospects at the right time with the right information.
While this may sound like a challenging task, you know your customers better than anyone else, so roughing out a flexible
plan for the year shouldn’t take more than a couple of hours. Use major holidays as good milestones to work with. Investing
planning time up front will dramatically improve the performance of your email marketing campaigns. Your customers will
appreciate getting relevant emails right when they want them.
3. Start building your email list. Now that you’ve put yourself firmly in your customers’ shoes, you’re ready to start
building your opt-in email list. Opt-in means your customers understand that by signing up they’re giving you permission
to send them emails. In addition to name and email address, think about other information that could help you better target
your email campaigns, such as the following:
If your business is a restaurant, retail store (online or brick-and-mortar) or florist, gather birthday information.
If you’re a consultant or run a business services firm, include a check box for consumers to indicate that they’d like to
learn more about your products and services as well as the topics, issues and challenges that interest your customers.
Ask your customers how often they’d like to receive emails from you.
Take every opportunity to gather customers’ email addresses and profile information and segment into age groups or preferences
by using all of the tools at your
disposal, including quick-and-easy sign-up on your homepage, paper form sign-ups at retail store cash registers or a jar
for customers to drop business cards in.
Actively seek out people you want to reach by attending relevant trade shows and conferences, gathering business cards,
asking for permission, and adding them to your list.
4.Don’t just sell in your first campaign; offer valuable information or
tips your audience can use. Also, encourage feedback so you can begin an ongoing dialogue with your customers, allowing you
to continually gather more detailed profile information to improve the targeting of future campaigns.DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!
How to Run a Dynamic Email Campaign
Actual case study using Discount Beauty Center
When building an online direct response lead generation machine you must first discover a product that appeals to a large group of consumers.
Like a Discount Beauty Center, an online supplier of cosmetics, fragrances and hair care products, wanted to find a way to build relationships and consumer loyalty after determining that 88% of its 100,000 customer base are first-time customers.
The Strategy or the main Challenge…Was re-engagement online
The rules of the Web:
There is not a lot of loyalty on the Web, Most people just Google what they want and the businesses with the best organic placement or the best price gets those customers.
Strategy:
Take your client customer data and determined which products were in the highest demand.
For example: you may find that hair dryers and flat irons had a high reorder rate as did staples like shampoo and conditioner. Additionally, it found a significant” b-to-b population on its list made up of hair and beauty professionals
Segmenting by ROI is the key.
It focused on sending less e-mails, but placing an emphasis on those with a higher ROI, such as those with a“reorder” reminder. Its initial approach, beginning in April, provided a discount of $5 off a purchase of $25 and up.
It produced about a 6% click-through rate and a 22% open rate. Two days later it resent that same message to individuals who had not opened the message but with a new subject line, resulting in a 4.6% click-through rate and a 17% open rate.
It followed up with an additional campaign offering a 10% discount off an entire order. That resulted in a 3.3% click-through rate and a 14% open rate. “The first two campaigns have been more effective from the click through
and open rates,” he says.
Results:
The campaign has yielded 74 conversions from 483 click-throughs to date. The first campaign received 34 orders at $1,494. The second campaign received 40 orders, at $3,708. “We had 74 orders divided by 483 clicks which gives us a conversion rate of 15.3%, which is pretty astonishingly good,” says Kramer.DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!
The company expects to continue to run the program for a year, and Eisenberg says he’s pleased with the results due to “the low cost and high benefit.
About The Author
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.
How to Prevent E-mail List Churn
It is estimated that thirty percent of your house list changes their e-mail addresses annually or becomes inactive.
List churn reduces your e-mail deliverability, open rates, click-throughs, and overall performance. Why is this soo.. bad? Decreased revenues and profits.
List churn also forces you to spend more of your marketing budget on costly customer acquisition campaigns because, with a 30% annual attrition rate, your house file is shrinking in front of you.
Watch for these symptoms
Like cancer, list churn is a silent killer so keep an eye out for its causes and symptoms:
People move, they get new jobs (or lose them); they switch ISPs or just jump from one e-mail provider to anothotIf your e-mail messages are too frequent, your subscribers will get annoyed. If your e-mails are too infrequent, people may forget why they subscribed. Striking the right balance is critical.
Does your content meet or match your subscribers’ interests? Does it render properly?
Poor hygiene practices: Are you properly vetting your e-mail sources and validating e-mail addresses before they get into your database? Are you swapping e-mail lists with others? If so, stop this practice immediately.
Persistent aches and pains: Do you acquire e-mail addresses with low or no permission
Double-check your e-mail registration, validation, and messaging processes:
Have a clear, easy opt-in process and vet any third party sources very carefully.
Validate e-mail addresses at the point of registration prior to entering these into your marketing database.
Drop unsubscribes from your list immediately – you hate to lose anyone, but worse yet is gaining an enemy who clicks “this is spam” multiple times to send you a message.
Test your e-mails before every campaign to check your links and ensure your creative renders properly through the major providers.
Create an email preference center
Give your subscribers the option to adjust content, frequency, and format, and to update their e-mail addresses easily.
About The Author
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, DYMO Label Writer Twin Turbo The perfect printer for any small business! See why people rave about this direct mail marketing printer and why you can’t survive without it!
The Future of the Email Marketing Campaign
Spending on email, social, mobile and search marketing will continue to grow at a compound rate anywhere from eleven percent to twenty percent over the next five years.
Analysis with Web analytics is also experiencing high growth as marketers clamor to better understand their customers behavior and leverage this data in their retention remarketing efforts.
With such fast paced growth and new best practices that emerge everyday, it is becoming increasingly difficult for
marketers to understand which vendor segments are best at managing their marketing efforts in a big way.
Responsibilities within the organization are constantly changing. This reshaping of the marketing buying center is being driven by the following market conditions:
– Emerging marketing channels lack dedicated champions and when they do exist they change rapidly. Today’s marketer is either a jack of all trades and a master of none or they are siloed in discreet functional areas such as email.
Include emerging social and mobile marketing channels and the once dedicated email marketing specialist is often tasked with managing marketing campaigns across a variety of disparate channels.
to do too much in a non-integrated way leaving these functional champions at a loss to optimize cross-channel initiatives that are not integrated. Even in the largest enterprises that have more labor resource than middle market companies, roles and responsibilities can shift often.
Just in the last six months email marketing vendors have acquired or merged with social marketing solutions, digital asset vendors have extended their reach into the web-analytics marketplace, and offline direct marketing firms have augmented their data businesses by exploiting newer digital marketing components.
– Acquisition: The ability to measure the effectiveness of a marketer’s acquisition tactics and take the appropriate follow-on action will depend on the timeliness and quality of the acquisition source and the data that is being generated from it.
Whether it is evaluating search engine spending in terms of its ability to grow list size, implementing social marketing acquisition tactics, or qualifying business prospects in a sales force.
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About The Author
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.
How to Make for Your Holiday E-mail Promotions a Success
Review last year’s holiday campaigns.
In preparing for the holiday email season to come, thoroughly examine what went well and what didn’t and repeat the best
campaign and determine. Analyze and be sure not to repeat the same mistakes.
- Which of my email campaigns generated the highest conversions? On what days were they sent? What were the emails about and what were the subject lines?
- Which campaigns generated the lowest conversions? On what days were they sent? What were the emails about and what were the subject lines?
- Which segmentation tactics were most successful?
- Which campaigns were forwarded and shared the most? What about those campaigns made them so viral?
- Which campaigns generated the highest unsubscribe rates? The highest spam complaints? Why was that?
- Have steps been taken to fix the problems?
Start Christmas campaigns early.
On average, retailers began their 2009 holiday campaigns 67 days before Christmas (Oct. 19), according to the report. This is on par with the 2008 holiday season, but it’s nine days earlier than the 2007 holiday season.
Last year’s soft economy and the precedent set in the 2008 holiday seasonwas likely behind the earlier start. With a slowly recovering economy, retailers may begin their holiday campaigns a bit later this year, the report says.
Survey Your Customer Database
- Ask subscribers directly to update their preferences, or make the link to your preference center more prominent by moving it above the fold.
- Ask subscribers to complete a survey about your email program.
- If you’ve recently relaunched or improved your website, tell your subscribers about it.
- If you’re using product reviews in your emails, make sure products have a sufficient quantity of reviews by encouraging subscribers to review products during the summer and early fall.
- Try a delayed reward program designed to bring customers back during the holiday season.
- If you have a private-label credit card, loyalty program or member-based shipping program, promote it in advance of the holiday season.
- Increase holiday email frequencies. With consumers actively looking for ideas, 90 percent of major online retailers ratchet up their send volumes during the holiday season, according to the report.
While these days are popular because they achieve better results, they’re also the days when emails have the most competition in the inbox.
If that logic appeals to you, then send on the days just before or after these high-volume days, the report advises.
Also, the report recommends targeting brand loyalists with a “daily deal” email series or a “X Days of Christmas” campaign that requires an additional opt-in. Stand out among inbox clutter. With the increase in volume pouring into subscribers’ inboxes, it’s critical to stand out with not only relevant content, big deals.
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About The Author
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options.
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