Marketing Mobile Applications to Insurance
Traditional insurance and financial service companies
like Nationwide are using direct response marketing methods because they are measurable and because they work.
The New Marketing World
of iPhone applications and with Nationwide being the first insurance company to introduce a mobile application. The company followed it’s success by launching a second mobile application.
This new service is designed to help consumers in the market for a new car and the application is downloaded from your iPhone.
Targeted Campaigns…
by cloning your best customers with your marketing efforts is the key to the success of this marketing program. You first develop a test plan and develop a projected return on investment plan.
The iPhone application was downloaded by 85,000 users back in 2009. Nationwide attributes it’s success with this by adding features like allowing users to immediately send photo’s of their damaged cars along with the claims form.
Nationwide actually seen hundreds of sales of new policies coming through the applications. As more people became aware and took a look at the applications they were able to utilize a unique phone number to begin tracking new policy sales.
You need to grasp the concept that consumers spend a great deal of time researching car purchases and seek out unbiased sources of information before going the dealership.
Nationwide also included online and mobile display ads before adding TV advertising to the mix. Iphone users are very comfortable and prefer using apps.
The best way to use them to use the apps is through targeted campaigns and combining with Facebook and other social media.
About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!
E-commerce Mobile List Marketing
E-commerce ticket vendor
Tickets.com has partnered with mobile marketing firm Txtstation Global Marketing.
Tickets.com has offered clients mobile purchasing barcoded tickets including sports teams like San Francisco Giants and Chicago Cubs baseball teams. The new mobile marketing partnership will make it possible to offer these new tools to it’s clients, who will be able to use text during events to drive customer engagement.
Live text campaigns
This will be an extension of the mobile marketing advertising venues use live text campaigns to build their lists for future marketing campaigns.
Marketers can use the service to allow customers to text votes for which song they want to play or get a discount on a vendors booth. The marketers objective is to drive engagement and increase food and merchandise sales to create a social envoroment.
Venues are fun because they are an opportunity for direct response and interaction with the audience. Forrester research has determined that only about 2 or 3 percent of the attendants at a given event get involved in text campaigns.
This market is growing
This is an an area that is growing and more and more venues are doing this but the engagement is dependent on how well the promotion is marketed within the stadium and what the incentive is.
Until next time, here is to your continued success!
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About the Author:
Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past 20 years. As an Internet Publisher and Entrepreneur, he has developed a website to help small business entrepreneurs find the best mailing list and marketing programs ps: I would like to recommend a tool to you to help find Boost Sales… Gain Market Share.. . With Focused List Selection, Tips and Tools for Finding the Perfect List. Once you e-mail segments, track how they differently they react to messaging options. Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more details buy mailing lists Guaranteed and a 100 free leads if you open an account today!
Campaign Marketing – Borrowing Brilliance by David Kord Murray
NASA Aerospace Engineer (Rocket Scientist) becomes Direct Mail Marketing Millionaire Guru.
David Kord Murray – Borrowing Brilliance is on the Wall Street Journals 10 best sellers list and should be on the holiday bookshelf of all direct marketers.
Borrowing Brilliance in David Murray’s words is “to take the creative process out of the shadows of the subconscious mind and bring it into the conscious world. It’s to dispel the misconceptions about creativity, lift the fog off its true nature, and reveal the fact that brilliance is borrowed.”
Borrowing Brilliance is a six step process where you build your idea from well defined problems. Once defined you borrow your ideas from other sources with a comparable problem.
For example Bill Gates came up with the idea of Excel by stealing the original program from Lotus 1-2-3 and tried to make it better and easier to use, so Bill Gates took this software program and allowed it to evolve into something more useful for business applications and accounting.
Take your best ideas and the best ideas from your competitors and do the opposite because sometimes you can’t beat a bigger, stronger competitor by copying them exactly but you can beat them by doing the opposite.
David Murray uses examples from the Google guys, Albert Einstein and some of the work he did for Turbo Tax when he started his own direct marketing company Kord Marketing Group and was hired by a company to be ahead of Innovation.
David Murray used his direct marketing venture with Turbo Tax direct mail program and on his office walls he would tape up letters, order forms, brochures and envelops and at his desk, shampoo samples, CD’s DVD’s and dozens of other things that he borrowed from friends.
He assembles idea’s by using ideas from Publishers Clearing House, order forms from Columbia music, an audit letter from the Internal Revenue Service and borrows an idea from America Online. From this he creates a break through direct mail marketing breakthrough.
The zero balance bill was the idea the first time he mailed it he got a 1% response, the second time he mailed he got a 2% response and eventually 25% response, his direct mail campaign completely broke the law of direct mail diminishing returns. Normally in direct mail when you mail a duplicate package to the exact same list you would experience diminishing returns, but in his cast the exact opposite occurred.
This direct mail package would net a higher response each time you used rather than the opposite. The reason is that people seem to like the bills that they don’t have to pay and you make it look like a notice from the IRS. This direct mail package was called the zero balance bill.
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Time to plan your direct mail campaigns with Marketing Brilliance!
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Time to start planning your strategic direct mail marketing campaigns.
Learn more about Marketing Plan Pro. Palo Alto and Marketing Plan Pro Software is one of the few American, award winning developers left and they offer free sample downloads and a 90 day money back guarantee.
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