Hot To Buy The “Best Mailing List”

January 4, 2010 by Tim
Filed under: Buy Mailing Lists

How To Avoid These Important Misuses Of List Owner

There are three elements to any direct mail campaign; product, offer and lists if you get any of these wrong you have a disaster.

When list are rented you only have these four players the list owner, manager, broker and renter. Any of these four players can give the other a major screwing and the following are misuses by the List Manager:

Frequency – beware of over used lists if you own the list and can rent them greedy list managers could over rent the lists
Nth name scam – some list owners will load a test list with hot line buyers, only buyers that purchased in the last 90 days
Dirty lists – they don’t remove duplicates, non-delivery and bounce backs ever
The incorrect run of names- They sent you the wrong list, geography, SIC, or title
Beware of inability to merge/purge Duplication among your customer file or against other rented lists can be a disaster.

Misuses by Renter/Broker:

Before renting out the names a list owner has the right to see the mailing package before it avoid pornographic or inappropriate mail
Beware of the net name arrangements duplication of names can be expensive since your paying for processing, mailing and list rental cost.
Double usage – beware that some renters could double use lists with out permission

If you are not familiar with buying a list online or through a list manager it would be advisable to have an experienced list professional to complete the transaction for you.

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